If you want to attract a lot more clients without spending a lot more money, then you’re going to love my chat with Michelle Ngome — fractional diversity marketing consultant, networking strategist, author, and founder of the African-American Marketing Association.
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Today’s guest is Jerome Vaughn, News Director at WDET (Detroit’s NPR station), Michigan Journalism Hall of Famer, and 30-year veteran of the radio news industry. Listen in and hear about: the podcast I call “the African-American TED Talks,” new and favorite Black podcasts, how to get your email pitch opened and read (instead of deleted or ignored), 2 Detroit NPR shows and what to pitch to them, why NPR rarely reports on crime, what NPR is really good about and why, how much radio time you can expect to get, and whether people still read press releases … and more!
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It’s real talk up in here today! I’m here to help you get out there and get known, and also to get paid, so this episode is full of showstoppers, mic-droppers, and unconventional wisdom on using high-ticket offers to earn more money — and spend less time chasing speaking gigs.
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I coach a lot on authors and speakers who want to be “full time” authors and speakers. I can help them get visibility in the media, build their platform, get speaking gigs, attract publishing deals, etc. – but my first question is WHY. “Why do you want to be an entrepreneur?” What’s your WHY? They […]
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I had a client that was talented, beautiful, experienced and smart – but she had one thing that I couldn’t help her with: self-confidence. No matter how many photo shoots, great reviews, TV interviews and other positive publicity I scored for her – she never felt worthy. She was always talking negatively about herself and […]
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Get a pen and take good notes as my guest, Maleeka Hollaway, and I talk about: the problem with ‘ego marketing,’ what makes this era PR 2.0, how publicists help people turn publicity into profits, how to measure the return on your PR investment (tip: there’s more to it than money), the #1 form of advertising (hint: influencers bank on it), what to do BEFORE you write your book, the wrong way to build multiple income streams, plus a whole lot more.
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This video is from 2012 – ten years ago! (Thank you Bobby Ivory) ❤️ My brand has elevated aesthetically but the substance of the message is the same. I talk about it the video below. If you’ve been watching/listening to my podcasts. you see I’ve been consistent. I am not new to this, I am […]
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The world is filled with great ideas and broke business owners with fabulous products but no sales. The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with […]
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Have you wanted to work in the news media? Well, the word from Ken Lemon — TV reporter and 30-year veteran of the news industry — is that The Great Resignation (aka The Big Quit) had a notable impact on them, too, and there are plenty of openings.
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Is it just me or do a lot of those who profess Christianity seem to know less about business that those who don’t? I mean, when someone is so “religious” and their business is a mess – I wonder what’s the problem. Isn’t God the standard of excellence? So why do so many Christians miss […]
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