All Posts by Dr. Pam Perry

8 Common Outsourcing Mistakes – Use a VA if You’re Too Busy 🐝 to Really Grow Your Business

While you are focusing on growing the business and setting up speaking gigs, outsourcing a virtual assistant is just what you need so you can focus on the less important tasks. For instance: Email handling Providing aid to costumers Data entry Following up on leads Managing schedules Graphics Social Media postings You may have already […]

Episode 91: How to Approach Journalists with Jacqueline “Jackie” Jones, Dean of Morgan State’s School of Global Journalism & Communication

If you’ve been reaching out to journalists to get media coverage for your story, but you only hear No — if you hear back from them at all — then listen close to this episode, where you’ll hear about what makes journalists tick.

Brand Spanking New Website and Speakers Magazine featuring Alycia Huston

This issue of Speakers Magazine debuts our new website too!  Check it out at SpeakersMagazine.com and let us know what you think!  Alycia Huston is one of our star students of the Branding Accelerator. So excited! We’re  also celebrating 5 years of speakers magazine and recently won an award the Black Women’s Expo. We have […]

3 Money Mistakes that Keep Your Business Broke

Poor money management has been the cause of more business failures than any other single issue. And it’s no wonder. We aren’t born knowing how to manage money. Most of us aren’t taught how to handle it either. We figure it out along the way, through much trial and error. (Listen to our last Clubhouse […]

Episode 90: PR Pro Tips with Powerhouse Publicist Jojo Pada of Ignition PR

Whether you want to hire a publicist or become one, you’ll love my shoptalk with powerhouse publicist Jojo Pada of Ignition PR, who has been in this business nearly as long as I have — and that’s 30 years, okay?

Episode 89: Black Media Power with Lavaille Lavette, President & Publisher at Ebony Magazine Publishing

Everything in publishing is different from when I started 30+ years ago. The internet changed everything — the music industry, book publishing, magazine publishing — and now video and audio publishing are possible for anyone with a smartphone.

Myths and Truths about Publicity, Media and PR 🤯

Public relations is one of the most misunderstood aspects of business. Many people think that simply sending out a press release will get them major media coverage, but this is not always the case. In this blog post, we will dispel some common myths about public relations and tell you the truth about how to […]

Creating Info Products and Courses – The Easy Way to Monetize Your Expertise

How many partially completed products, books, and group coaching programs do you have sitting around on your computer? If you’re like most entrepreneurs, the answer is a resounding “far too many!” Let’s focus on getting you unstuck and getting paid. And frankly, the reason you have all of those incomplete books and programs isn’t because […]

Episode 88: Magazine Publicity Tips with Ayo Thomas, Founder of Women Own Excellence

If you like a success story, you’re going to love my conversation with Ayo Thomas, female founder of Women Own Excellence digital magazine. Pushed by her passion and then the pandemic, she pulled together her many skills to gain entry into the world of publishing — and to the offices of Nordstrom.

Episode 87: Dial Up Your Digital Marketing with Gresham ’Gresh’ Harkless, Digital Media Maestro

You’ve heard me say it before: If you want to be successful online, you’ve got to get your website right! So I’ve invited digital media maestro Gresh Harkless — content creator, blogger, podcaster, vlogger, and proud technical geek — to get us on the right path.