PR & Branding Strategies Blog
1 pam perry

3 Elements to an Effective Author Platform

Building a writing career can be a long, and at times, difficult road. And, many new authors think writing itself is the tough part, but that’s not really the case. Writing a story that you intend to publish traditionally or self-publish has a beginning, a middle, and an end. You can create an outline as […]

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6 branding needed

10 Reasons Why Your Book Won’t Be a Best Seller

The secret to selling books is not about the writing – it’s about the marketing.  Yes, you must have a well-written, interesting and awesome book. But that’s not what people buy. They don’t know it’s well-written, interesting or awesome from looking at the cover. All a potential reader can go by is the cover, the […]

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5 blog pam perry

How to be more Blogalicious in 8 Easy Steps

Do you worry about whether your blog offers quality content that your target readers will love?   Remember the movie, “Julie & Julia?” She was so excited when she got a comment!  Yes, it’s a good feeling. You’ve got fans! Lady Gaga calls herself “the luckiest girl on earth” because she has fans.  Comments mean […]

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2 superstar motown diana

Branding Secrets of a Superstar

In order to stand out today in the marketplace, you need to have an edge. You need to have an aura of “celebrity” or at the very least, a memorable brand.  What makes a superstar brand? While you think it may be all about image, it is not. A superastar brand takes deliberate, strategic thought […]

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3 pam perry media hit

11 Tips on How to get some INK from the Press

Here are some tips on getting a press release picked up by the media to generate interview requests from radio, newspapers and local TV.  If you have a special event or launching a new book or product and need to get some media attention – do these 11 things. 1.    Get newsworthy info into the […]

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5 content marketing

How to Generate Clients and Customers with Keywords

I love social media because with my background in journalism, public relations and media production – creating good content comes easy.  CONTENT IS KING on the internet. Good content. You hear the term “content is king”, well it is. That’s one of the ways people are going to get to know you. You don’t sell […]

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9 Launch Like a Superstar with Pam Perry

How to Brand on a Budget and 5 Resources to Help

Branding on a budget can be a good thing for creativity.  And the new currency in this economy is digital creativity. In other words, you have put some SWAG in your Social media. Yep, social media swag will get your noticed in this noisy world.  Social Media Swag will get you clients, customers and most […]

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1 brand yourself

A Strong Brand Attracts Business

What is Branding? What is your brand promise?  What is your value proposition and your position in the marketplace?  Many people think that having a logo, tagline, great photos, and maybe a website, blog and Facebook page is all they need to set up their brand. NOT! However, brand, as we know it today is […]

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11 finding my bliss

12 Lessons Learned in 2012

Every year I take an assessment and see what I need to dismiss to move forward and what I need to focus on to soar.  But before I do that, I look at my life and business and see what were the lessons I learned.  I believe if you don’t learn from junk in your […]

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