The secret to selling books is not about the writing – it’s about the marketing. Yes, you must have a well-written, interesting and awesome book. But that’s not what people buy. They don’t know it’s well-written, interesting or awesome from looking at the cover. All a potential reader can go by is the cover, the… Continue Reading
How to be more Blogalicious in 8 Easy Steps
Do you worry about whether your blog offers quality content that your target readers will love? Remember the movie, “Julie & Julia?” She was so excited when she got a comment! Yes, it’s a good feeling. You’ve got fans! Lady Gaga calls herself “the luckiest girl on earth” because she has fans. Comments mean… Continue Reading
Branding Secrets of a Superstar
In order to stand out today in the marketplace, you need to have an edge. You need to have an aura of “celebrity” or at the very least, a memorable brand. What makes a superstar brand? While you think it may be all about image, it is not. A superastar brand takes deliberate, strategic thought… Continue Reading
11 Tips on How to get some INK from the Press
Here are some tips on getting a press release picked up by the media to generate interview requests from radio, newspapers and local TV. If you have a special event or launching a new book or product and need to get some media attention – do these 11 things. 1. Get newsworthy info into the… Continue Reading
How to Generate Clients and Customers with Keywords
I love social media because with my background in journalism, public relations and media production – creating good content comes easy. CONTENT IS KING on the internet. Good content. You hear the term “content is king”, well it is. That’s one of the ways people are going to get to know you. You don’t sell… Continue Reading
How to Brand on a Budget and 5 Resources to Help
Branding on a budget can be a good thing for creativity. And the new currency in this economy is digital creativity. In other words, you have put some SWAG in your Social media. Yep, social media swag will get your noticed in this noisy world. Social Media Swag will get you clients, customers and most… Continue Reading
A Strong Brand Attracts Business
What is Branding? What is your brand promise? What is your value proposition and your position in the marketplace? Many people think that having a logo, tagline, great photos, and maybe a website, blog and Facebook page is all they need to set up their brand. NOT! However, brand, as we know it today is… Continue Reading
12 Lessons Learned in 2012
Every year I take an assessment and see what I need to dismiss to move forward and what I need to focus on to soar. But before I do that, I look at my life and business and see what were the lessons I learned. I believe if you don’t learn from junk in your… Continue Reading
Here’s What Inspires me to Follow my Dream in 2013
Everyone has something that inspires them. A book. A person. A program. Mine is a poem. I’ve had this poem posted on my wall for more than ten years. I live by this. I have a big heart and a big dream and I love helping others achieve their Dreams too. Being an entrepreneur, you… Continue Reading
8 Ways to Get Started in Social Media
How does one start and keep a social media strategy going? People are getting so frustrated with social media because it’s changing so fast and something new every week. A lot of authors, artists and entrepreneurs think it’s the “magic bullet” and others think it’s “bunch of hype” and a waste of time. And then… Continue Reading