Kudos to you for finishing your book! It’s a huge effort that is to be commended for sure, but don’t celebrate too much. There’s still work to be done. You have to market your masterpiece and that starts with a launch. Start Early The biggest mistake you can make when coordinating your book launch is […]
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What holds most would-be authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire. If you asked most people why they have not finished their book, the answer is simple: time. Coaches and speakers are busy people. You […]
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Your presence on social media is a great representation of your brand. Your blog and podcast attracts and engages with new audiences. Your email list keeps you connected with prospects, which hopefully turn into customers or clients. Each tool in your marketing toolkit has a job to do, but the one with the most power […]
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There is so much noise online. You want to stand out. To build your brand identity and increase your brand equity online. You don’t want to be a faceless mystery. Your goal is to build visibility and recognition. And today, I’m going to tell you about the one online branding tool you MUST have to […]
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Although it took place about four years ago, the lessons I learned at the Power Networking Conference are still at the front of my mind. Today, I want to examine some of those lessons and share them with you. The Power Networking Conference Thirty years ago, Dr. George C. Fraser had a vision to use […]
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How does one get started on social media? Understandably, people are getting frustrated with social media because it’s changing so fast and something new every week. By now, it might also feel like it’s too late to start. Or you’re too far behind, and the field is too crowded. Many authors, artists, and entrepreneurs think […]
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While it’s undoubtedly a huge step, writing your book is only one step in the process of establishing yourself as an expert in your field. Once your book is written, make a plan to promote it using the following book promotion venues, and begin formatting your writing to fit in the appropriate publication. Book Promotion […]
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It’s already an Amazon best-seller! The new Chicken Soup for the Soul book with 1o1 Stories from African American women. Now more than ever, the strong, independent, courageous voices of Black women are being heard loud and clear. They share their truth about life, love, family, faith and hope in these 101 personal stories and […]
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We are in the information age. And a lot of Baby Boomers (me included) are a little intimidated by technology. The digital divide is real. No wonder so many of us are left asking how to increase social media followers. Or make the most of these platforms in general. It is my mission to close […]
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Something weird happened to me in 2017. Something that taught me the importance of telling your story. More importantly, why you can’t let it die inside of you. This thing was something that happens to those who live a life of curiosity. Here’s how it started: I was compelled to send a short “PR Coach […]
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