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Category Archives for "Information Product Development"

pam perry speaking

21 IDEAS TO GETTING STARTED WITH PUBLIC SPEAKING

Do you often imagine or dream of speaking to thousands of people on a platform?  Here’s some tips to make that dream a reality. But, it’s not written in stone that you have to get up in front of a large audience and put on a full, two-hour presentation. There are many ways to get […]

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How to Create a Winning Title and Book Cover

People judge a book by the title. Your title can have a lot to do with how successful your book and especially your Kindle eBook becomes.  And not just how good the words are, but also how it is graphically displayed. Creating a Winning Title It should: Be catchy Be memorable Be relevant Come up […]

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PR turns to PR When You’re In PR for a Long Time

Public relations has certainly changed since I started the business more than 25+ years ago. I remember when I was Director of Public Relations for The Salvation Army and we sent our press releases via “fax blasts” – and that was cutting edge.  I studied journalism and public relations at Wayne State University and graduated […]

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How to Sell More Consistently in Two Steps

In order to sell more of what you offer, whether it’s a book, a program or your speaking services – you have to IDENTIFY YOUR AUDIENCE and CLARIFY YOUR OFFERINGS. Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, […]

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7 Steps to Success for First-Time Authors

Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. ➡ First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a […]

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Creating a Brand Starts with Your Story

The Art of Storytelling Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. […]

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Crush It: You Are Your Brand, Own Up to Your Story

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. Your Authentic Voice How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can […]

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