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Category Archives for "Publicity News"

PR Coaching

5 Things Every Author Site Must Do

In working with hundreds of Christian authors over the last 17 years, I’ve seen  a lot of the changes in the marketing and promotions of books.  There was a time when authors relied only on publicity to get sales. Imagine that. Today, the current marketing tool every author must have is a website.   Here […]

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Key to Marketing Your Book – Creativity

I’m asked all the time by aspiring authors: “How do you create a best seller?” The first thing that comes out of my mouth is CREATIVE PASSION. You have to be sold on your book idea and be relentless. You have to sleep, eat and drink book marketing materials. You have to be creative – […]

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PAM PERRY

5 Steps to Grow Your Platform

I am always telling my clients that they must have a platform in order to “brand like a superstar.” It’s just the reality of the digital world we live in today. Here’s an article that explains what I mean in detail. If the thought of “building your fan base” or “growing your audience” overwhelms you, […]

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