Pam’s Favorite Resources & Tools
Godaddy – Make sure your register your name even if you have a company name. People often look you up online via your name. So, register your domain name (website address) and get branded. I use Godaddy to register by LeadPages too and forward my other domains.
LeadPages The #1 Landing page builder. Without a doubt, LeadPages is the best way to quickly create beautiful landing pages. LeadPages has more than just landing pages – they offer a variety of lead generation tools that look and function beautifully and have helped me to increase my subscriber base and lead volume. Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media. Meet the powerful tools that make it possible, click and get it!
Traffic Planet Hosting – Reliable webhosting for wordpress websites
Google Apps for Work (formerly Google Apps for Business) – Various apps that can be used to organize your business online. The main app to use is the business version of gmail where you can have your own business email address (firstname.lastname@example.org).
WordPress.org – The platform to use to create your blogsite. Make sure to use the self-hosted version (meaning you host the platform within your own web hosting account).
Genesis – This is a reliable and widely used WordPress theme framework. You can purchase a pre-made child theme design to work with the framework, or you can hire a Genesis theme designer/developer to create one for you (most wordpress website designers are familiar with Genesis because it’s one of the most widely used theme framework).
Woothemes – This is a user friendly WordPress theme framework. There are several pre-made theme designs you can choose from.
Aweber – Email marketing is an important facet of any business. AWeber is a leading email marketing program that allows users to create successful campaigns and provides numerous templates to match any branding style. Grow your list with email marketing from AWeber. Try it free for 30 days. Monthly plans start at $19/mo.
ActiveCampaign – I use this one too. It’s a bit more robust than Aweber but very CRM oriented. Feature rich autoresponder system/email list management software.
Hootsuite – Social media management software (you can manage all of your social media accounts in one place)
Bit.ly – url shorteninig service, when you have a long domain name, this will shorten it for you and keep track of your “clicks” too.
Shopify – Want to sell T shirts online? Or a workbook? No problem! This is the best tool in the world when you want to sell products on line. Your brand, your way using the best eCommerce platform. No technical skills needed. Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered. It’s turn key!
Inoreader – RSS feed reader (you can subscribe to multiple blogs and read the posts from within one account).
Google Alerts – Everyone should have this. I teach all my students to do an alert on their industry’s key words and their name. Receive email notifications when content is published online that relates to the keywords you want to monitor. This app is within your Google Apps account.
Twilert – Receive notifications when tweets are posted that are related to the keywords you want to monitor.
BlogTalkRadio – An easy and quick way to create a podcast or live broadcast. This service includes features that allow you to interact with your audience and syndicate your show to podcast directors (i.e. iTunes). I’ve used this for years – and I’ve interviewed Yolanda Adams, Kirk Franklin, and Rev. Run using this tool.
Spreaker – Similar to BlogTalkRadio. It’s an easy way to create a podcast or live broadcast, and it has features that allow you to interact with your audience – including mobile apps. Integrates with iTunes and Zune.
Audacity – Voice recording or podcast and editing software
Camtasia Studio – Software that allows you to create screen recording videos, and edit any type of video (even videos that are not screencasts).
Jing – Easily create videos (max. of 5 min.) or take images of your computer screen and share them online.
Animoto – Easy way to make creative looking videos out of images and music
Survey Monkey – Create Surveys Online for Free. Get Feedback At Scale & In Real Time. Easy & Powerful. · 25+ Million Customers. · 24/7 Customer Support.
Google Forms – Create many different types of web forms (e.g. contact forms, surveys, assessment forms, etc.). This app is within your Google Apps account.
Eventbrite – I love Eventbrite! Great for promoting free or paid events! OMG! It connects to your Facebook and you can send out emails to your list via Mailchimp too. Easy way to post information online about your event and collect money from people who want to purchase tickets
ScheduleOnce – My “go to” tool to keep my appointments organized! Flexible and feature rich online scheduling system that integrates with Google Calendar, Office 365 Calendar, Outlook Calendar, and iCloud Calendar( note: I personally use Google Calendar, along with other Google applications).
I’ve always been bold, upfront and try to “tell all” on my blog so you can shine online like a superstar. I write on marketing, promotion, PR, branding, social media, publishing and from time to time I write what’s in my heart. I am a seeker and a continual learner and I love to share.
Because I don’t believe in keeping secrets to success, I share things that will help you. For events I’ve attended or products that I have either used personally or researched and found value I’m disclosing that they may be affiliate links, which will earn me a commission, if you decide to make a purchase.
You will not pay more when buying a product through my affiliate links – and sometimes I can get you a lower rate (or free bonuses).
I do not receive any products or services for free in exchange for a good review. I post about products/events I love because I feel they will provide you with value and knowledge to go to the next level and brand like a superstar, even if I do not receive payment.
My goal of my blog is to help you navigate social media marketing, branding, book promotion, publicity and ministry marketing.
Besides, when you order through my link, it helps me to continue to offer you more info for free. Thank you for your support and God bless you!
Pam Perry, PR Coach