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David Meerman Scott: On How to Sell More Online Products Print
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Written by Pam Perry   
David Meerman Scott

"To create great Web content, you need to always be thinking: Nobody cares about my products and services except me and the others in my organization.

What your buyers do care about are themselves and they care a great deal about solving their problems (and are always on the lookout for a company that can help them do so).

Stop being egotistical. Instead focus your web content efforts on creating information that helps buyer solve problems."
















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