Ok, so you’ve landed a media feature—now what? Getting published or featured is only the beginning. The real power lies in leveraging that coverage to amplify your visibility, credibility, and opportunities. Don’t just let that article, podcast, or TV segment sit quietly on the internet—share it far and wide!
Here are 10 power moves to maximize your media exposure and turn that spotlight into momentum.
1. Post It on All Your Social Media Platforms
Turn your media win into a moment to shine. Share the link or video on your Facebook, LinkedIn, Instagram, Twitter, and even TikTok! Add a celebratory caption like:
“Honored to be featured in [Media Outlet]! Check out my interview on [topic] here: [link].”
Tag the media outlet, journalist, and any collaborators to expand your reach.
2. Add It to Your Website
Create a “Media” or “As Seen On” section on your website and showcase your feature. This is a credibility booster for potential clients, collaborators, or event planners checking you out. Include the logo of the outlet and link directly to the story.
3. Share It with Your Email List
Send a quick, professional email to your subscribers with the headline:
“Exciting News: I Was Featured in [Media Outlet]!”
Include a brief summary of the story, a link, and why it matters to your audience. Your readers will feel proud to be part of your community!
4. Turn It into a Blog Post
Write a blog post that expands on the feature. Share your thoughts, behind-the-scenes insights, or additional tips related to the topic. Embed the link or video of the feature within the post for added engagement.
5. Use It in Your Next Pitch
Media loves media. Include your new feature in future pitches as proof of credibility. For example:
“Recently, I was featured on [Media Outlet] discussing [topic]. I’d love to explore how I can bring similar value to your audience.”
6. Add It to Your Speaker One-Sheet
If you’re a speaker, your media features are gold for your speaker one-sheet or press kit. Add the outlet’s logo, a brief description of the feature, and the link to show event organizers your expertise is validated by major media.
7. Repurpose It for Content Marketing
Use snippets from the feature to create engaging content:
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- Turn a key quote into an Instagram graphic.
- Share a short clip from the video on TikTok or Instagram Reels.
- Create a carousel post breaking down your top takeaways from the interview.
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8. Thank the Media Outlet Publicly
Show gratitude by shouting out the outlet and journalist publicly. Example:
“Thank you, [Media Outlet], for featuring me in your latest [segment/article]! It’s an honor to share my story and connect with your audience.”
This keeps your name fresh in their minds and encourages others to check out the feature.
9. Print It Out for Events and Displays
If you’re attending an event, hosting a booth, or speaking, print out your media feature! Include it in a portfolio or display it proudly as proof of your expertise. A framed copy also works wonders for office decor or as a photo prop.
10. Use It as a Launchpad for More Features
Media begets media. Use this opportunity to pitch other outlets with a spin-off idea. Example:
“After my feature in [Media Outlet], I’ve received great feedback on [topic]. I’d love to dive deeper into how this impacts your audience!”
Final Power Tip
Your media coverage isn’t just about today—it’s a long-term investment in your brand’s credibility. Share it strategically and frequently, and don’t forget to monitor your results to see what resonates most with your audience.
P.S. For more tips on pitching the media and getting seen, check out my P.A.M. Masterclass and watch this replay: How to Get Out There and Get Known.
Let’s get out there and get known!
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