15 Church Marketing Ideas – How to Market Your Ministry with Excellence

15 Church Marketing Ideas – How to Market Your Ministry with Excellence

Marketing and the church? Is there a place for both? Yes, though salvation is free – we are charged to “Go Ye” in the world and spread the Gospel, and that requires some effort. And it also involves promoting or marketing the Message – properly. The better the brand, the better the response to the Message. Part of this branding process involves marketing the church. But the problem is, this can be tough to do, especially when it feels forced or unnatural.

With that in mind, here are 15 feel-good ideas for marketing your church to help get your message to more people.

15 Church Marketing Ideas

First, let’s start with free church marketing ideas you can start on right away.

Free options

  • Give away a free ebook or mp3 podcasts on your website/blog site in exchange for their email so you can keep in touch with them. Use an autoresponder too. (We use AWeber)
  • Create a specially-themed blog and update it at least once a week (connect it to broadcast out to your Facebook page and Twitter account) and start a blog talk show.
  • Design exciting church bulletins with “spiritual nuggets” from you. Make it a keeper and motivational tool to be shared with non-church members.
  • Give a community award: Pick a worthy police officer or firefighter from your community and honor them with a nice award. Make it a big deal. Send out a press release. Videotape the event and put it on Youtube.
  • Start an email newsletter or Ezine. Repurpose the articles in article directories like ezinearicles.com.
  • Attend a church marketing conference and engage in social media like Facebook and Twitter.

Small investments

Ready to make a financial investment in the marketing for your church? These ideas require a bit of a financial investment (but they can pay off in a big way!)

  • Brand your sermon series with CD covers, banners/postcards throughout the church, and create a “Facebook cover” so members can promote on their Facebook pages too.
  • Create cool, glossy postcards for members to give out to invite people to church.
  • Invest in quality graphics/branding (see https://www.canva.com). Create a custom Twitter background and Facebook cover and page. (See my Facebook cover and page here)
  • Order a standard podium cover to match your corporate ID for special meetings in venues like hotels where their name is displayed. Brand your logo and name. Make sure your website URL is on it too.
  • Read one good book on ministry marketing (Did you read my 115 PR Tips to Brand Your Ministry booklet?)

Other church marketing ideas

  • Canvas the neighborhood of the church with door hangers. Many neighbors are just waiting for a formal invitation to visit your church. Be creative – give a gift that matches your church’s brand.
  • Do something different and outside the box – Change up your routine, do not just do the standard stuff you and every other church do each year. Find a different way to do the same thing from a different perspective. Be playful and fun – and attract the youth.
  • Plan out your marketing efforts – Yes, make a plan! Consult with a marketing consultant to help you lay out a strategy within your budget.
  • Allow members to “check-in” when they enter the church using Facebook on their mobile phones. Make sure your Facebook profile is complete and includes the website URL. This is a great way to spread the Gospel quickly and effortlessly. This is word of mouth on steroids.

Now that we’ve covered some new church marketing ideas let’s talk about marketing your Christian or spiritual book. I’m here to help! Take a look at my one-on-one author coaching services here. Or perhaps a social media audit is exactly what you’re looking for. In that case, take a look at this link.

Did you learn a lot from these marketing ideas for churches?

Here are three posts to read next:

This post was first published in 2012, but it was updated in 2021 just for you!

Ready Set Go Speak Pam Perry

Leave a Reply 16 comments

Kim Allen - September 10, 2012 Reply

Pam-do you know of any “large” Church “marketing” conferences open to exhibitors. Thanks, Kim Allen
Director of Sales 1-231-332-3131 ex.11

    Lynwood - August 31, 2017 Reply

    Hello there Jason,Below is a url towards this 12 months’s article concerning The Philly Mart. The current market will be upon April 18, Could 9 and June 13 towards 11 a.m. in direction of 5 p.m. this spring.

    e343453.com

    Pam Perry - February 14, 2018 Reply

    yes, megafest

Garcinia Cambogia - June 5, 2013 Reply

We are a group of volunteers and starting a new scheme in our community.
Your website provided us with valuable information
to work on. You’ve done an impressive job and our entire community will be grateful to you.

Where Were We in 2006? | View from the Heights - June 7, 2013 Reply

[…] even worse, we buy into it and use those same marketing techniques to grow our church rolls.

Shawntae D. Crawley - September 3, 2013 Reply

Thank your for taking the time to post information on the site. I will definitely utilize this website. I recently was appointed PR for my church, and have never done anything of this sort. Trusting where God is taking me.

Adrian Singleton - March 5, 2017 Reply

Hello Pam great tips. We are a new ministry about 5 months old looking for some great ideas to help with our growth.

    Pam Perry - March 5, 2017 Reply

    Thank you. Make sure you sign up for our free tips on outreach and branding! God bless you!!!

Charlesetta Booker - December 8, 2017 Reply

Hello Ms. Perry, we are a fairly new ministry, about 5 years old. However, we have been saved and in the church for over 40 years. Our ministry has suffered from a husband and wife slandering our ministry. And I am looking for fresh new ideas on how to build our image, grow our church and be a relevant and positive part of God’s kingdom and our community. As a pastor’s wife, I am asking for YOUR HELP !!

Jason E. Royle - December 5, 2018 Reply

Good information about a much needed topic of conversation and consideration. Thank you. https://www.jasoneroyle.com/

Amy Winters - May 17, 2019 Reply

My husband and I recently received an invitation to a church group in our neighborhood. As I was reading your article, you state that some neighbors are just waiting for a formal invitation to visit. The formal invitation we got was beautiful, and we look forward to visiting with the church members.

Sandra Patterson - June 24, 2019 Reply

Thank you for the great ideas about church marketing! My husband wants to start being a pastor. I am sure that if he found a professional marketer he would be even better at growing his social media presence.

Leave a Reply: