So, you want to be seen on TV, heard on the radio, written about in newspapers and magazines … but how do you get the media to love you like that?
After decades spent working in and with all of those big media industries – and in book publishing, too – I can tell you that getting the media to love you boils down to 3 things: 1) Defining your niche and being an expert in it, 2) Having the right materials, and 3) Treating your media contacts like real people.
Exactly how to do those things is the topic for this week’s solo episode, so if you’ve been riding the struggle bus on your journey to getting media attention, then listen in to get expert advice on...
3 questions that can change your life (they sure changed mine!), how to become known in a niche, 7 things the media would love to get from you, 6 ways to treat media people like real people (because they are!), why some people get media and some people don’t, 2 ways people make it difficult for the media to help them, what media publicity will do for you faster than social media … and more!
“Get to know the media from the standpoint of how you can assist them, just like with any natural networking relationship.” – Pam Perry
Highlights From This Episode:
- Where my PR expertise comes from
- The answers to these 3 questions can change your life
- My business breakthrough moment
- How to become known in a niche
- 2 big Cs that the media loves
- How to tell if you’re a thought leader
- Did you know that bios come in different sizes? Here’s what you need...
- 3 more things the media would love to get from you
- 6 ways to treat media people like real people (because they are!)
- Where to start building relationships with the media
- Why some people get media and some people don’t
- 2 ways people make it difficult for the media to help them
- 2 basic courtesies that will make all the difference
- What media publicity will do for you faster than social media
- Take 2 seconds to do this, and you’ll probably be invited back
Resources:
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