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PR & Branding Articles by Pam Perry

All Posts by Pam Perry

7 Mistakes to AVOID when sending Press Releases

The news release is your only chance to make a good first impression. Sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket or recycle bin. To make sure yours isn’t one of them, avoid these seven deadly sins: 1. Providing insufficient or wrong information. Particularly telephone numbers. Releases must be complete, accurate […]

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5 Things Christian Authors Must Know to be Successful

“Just because you have a computer, doesn’t make you a writer,” said a publishing executive at a recent Book Expo of America. Fact is 81% of all Americans think they should write a book (according to Write & Publish magazine) and only two percent of that crowd ever actually complete a manuscript – and get […]

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What Does a Publicist Do?

Good Press = Good Business  I am always surprised by what people think public relations services cost.  When I ask them what are their goals, they’ll say to sell 10,000 copies. When I ask, “what’s your budget?” they’ll say they really don’t have one – but maybe $500 to $1,000. For a campaign that sell […]

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6 Twitter versus Facebook: The War

Should you use Twitter or Facebook ? That’s the question I get asked all the time. The whole social media experience is just plain old networking on steroids. People do business with people they know, like and trust.  Being transparent and authentic online is key.  The more you share and show you care – the […]

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7 Where to Promote Your Book

“Never be concerned about the price until you know the value.”  Pam Perry Many authors receive thousands of dollars worth of free publicity by publishing articles and excerpts from their book in other publications. Writing your book is only one step in the process of establishing yourself as an expert in your field. Once your […]

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2 Book Promotion Checklist and Tasks Timeline

  “The secret of all victory lies in the organization of the non-obvious.” Marcus Aurelius   One year to six months before the book is out 1.       Establish a board of directors and list of prayer partners 2.       Build website & blog 3.       Join and be active in your Writers Group 4.       Look into attending […]

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1 Why Pastors Should Publish Books

There are so many reasons why a pastor or ministry leader should write a book. Publishing a book presents a unique opportunity for ministry leaders and lay people in the church. Christianity depends heavily on education and training. There is a constant stream of teaching in the church and among its members that is often […]

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