Dr. Cindy Trimm is our cover girl of Speakers Magazine. Watch the live interview and hear the gems she dropped. In this video, we will go over strategies to end the year strong. Whether you’re a business owner or an individual trying to set some personal goals for yourself, these strategies can be applied in […]
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Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing […]
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You’ve heard plenty from me and my clients, students, and colleagues on how to pitch to the media, and in this episode with veteran journalist Cedric “Big Ced” Thornton (of Black Enterprise and The Industry Cosign), you’ll hear about pitching from the receiving side.
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Listen in to walk Dr. Shana Lewis’ path from TED talk watcher to TEDx speaker, including: how to earn an invite to speak for TEDx, how her 12-year-old daughter got her own TEDx talk, how Dr. Shana maintains a strong and consistent presence online, the bold move that got her a regular expert contributor spot on TV, how she’s perfected the timing of her media pitches … and more!
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Are you hiding your Christian faith from your clients, customers, and colleagues? Well, you don’t have to hide your faith to be in business … and you don’t have to preach it, either. There’s a wide path through the middle with space for it all. Listen in as I discuss this with my guest, Shae Bynes.
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Livestreaming is one of the best ways to grow your audience and build meaningful relationships with them. It’s the number one way my clients get booked and busy!!! But to do it right, you need a great deal of time in front of the camera. Especially if you’re just getting started, it can be tough […]
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I am ecstatic to share with you the blog post I have been working in my reflective time. In this article, you will learn what it takes to make your business thrive and grow! I know that many of you out there are searching for the one thing that will take them from “good” to […]
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In this solo show, I tell you about: the biggest PR myth, 4 things PR is (and 1 thing it isn’t), how to tell if your story is real news, how the Black community can support Blacks in the media (and vice versa), pro tips for “piggybacking” and your next press release, what social media can’t do for you that only traditional media can, more reasons to be nice to your local journalists … and more!
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To be clear, public relations is not the “magic bullet” to get famous. If you want to be a celebrity, hiring a publicist is NOT your first step. That’s ego marketing and I’ll get to that in a bit. The worst thing a person can do is hire a publicist and there is no real […]
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If you’ve ever wondered how to become a guest expert on the TV news, I’ve invited veteran newscaster Lynn Smith to share a tip or two about becoming that in-demand on-air contributor.
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