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PR & Branding Articles by Pam Perry

All Posts by Pam Perry

8 pam perry publicity summit

What Does a Publicist Do?

Good Press = Good Business  I am always surprised by what people think public relations services cost.  When I ask them what are their goals, they’ll say to sell 10,000 copies. When I ask, “what’s your budget?” they’ll say they really don’t have one – but maybe $500 to $1,000. For a campaign that sell […]

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6 Twitter versus Facebook: The War

Should you use Twitter or Facebook ? That’s the question I get asked all the time. The whole social media experience is just plain old networking on steroids. People do business with people they know, like and trust.  Being transparent and authentic online is key.  The more you share and show you care – the […]

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7 Where to Promote Your Book

“Never be concerned about the price until you know the value.”  Pam Perry Many authors receive thousands of dollars worth of free publicity by publishing articles and excerpts from their book in other publications. Writing your book is only one step in the process of establishing yourself as an expert in your field. Once your […]

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2 Book Promotion Checklist and Tasks Timeline

  “The secret of all victory lies in the organization of the non-obvious.” Marcus Aurelius   One year to six months before the book is out 1.       Establish a board of directors and list of prayer partners 2.       Build website & blog 3.       Join and be active in your Writers Group 4.       Look into attending […]

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1 Why Pastors Should Publish Books

There are so many reasons why a pastor or ministry leader should write a book. Publishing a book presents a unique opportunity for ministry leaders and lay people in the church. Christianity depends heavily on education and training. There is a constant stream of teaching in the church and among its members that is often […]

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Your Book is Your Business, How to Brand Both (Video)

Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success.   First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a […]

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How Blogging Can Make You Famous

Today, you will see that a lot of people are blogging. There are millions of blogs out there. And tons of abandoned blogs too! (Will write another blog post on THAT!) But anyway, some people write blogs that concentrate on their personal life and experiences, others write blogs to market and promote stuff. Some blog […]

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12 Tips On How to Get More Traffic to Your Website

Write a web site plan. Know what you want it to do before you build a site. Create a favorable buying experience for your ministry products. Make the web site easy to use. Provide good customer service by shipping products within 5 to 7 days. Use auto responders when people make purchases. Make your site “shopper-friendly.” […]

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