In 2000, God dropped in my heart to apply the same marketing, public relations and branding principles I used with major corporations with churches, nonprofits (with a ministry-mission) and Christian speakers and authors. I even wrote a book that went on and sold thousands of copies. This lead to me appearing on as a regular […]
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As a publicist, you start at the bottom, just like in any career. You start with assignments to “prove yourself” or to “pay your dues.” In a public relations career, that usually means taking on the less glamorous accounts and doing a lot of digging and begging to get media for those clients that are […]
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Goals are a must for any person who desires to accomplish something great. Planning is a part of the process of truly successful people. Without a plan, you will not be able to achieve much, because of broken focus. Creating goals is valuable for it helps one to focus upon the attaining of that particular […]
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Don’t be the world’s best kept secret. Get out there! PR can help and so can partnering. Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.” You need traffic to build an email list. You need traffic to make sales. You need traffic to […]
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When God calls you to do something – it’s not always easy but necessary. It’s been a year since launching Speakers Magazine. Twelve awesome covers and a dozen or more events where Speakers Magazine was on the scene shining light on amazing speakers, authors and experts across the nation. It’s been a blessing – and […]
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I know everyone wants to have homeruns right out the park …but let’s “batter up.” In reality, the world of media is VERY competitive. And they really want those with a platform already “formed.” It’s a ladder to success and you go up one rung at time. No one is “an overnight” success. It takes […]
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It’s not that you’re shy. Or that you don’t have the money. You’re probably just procrastinating on getting that photo shoot. That branding session that will be the foundation of your marketing materials, social media content, banners, flyers, business cards, book covers, your thumbnails for your videos – everything that will make your brand STAND […]
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I get it. You’re a solopreneur – or working full-time and you want to grow your business so you can quit your job. You’re proud of the fact that you are building business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to […]
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Some call it the “it” factor. Some call it being “A-lister” or Celebrity Status. Truth is…you have to know it in your heart before you can be it. Will Smith said, “In my mind I’ve always been an A-list Hollywood Superstar, y’all just didn’t know yet.” See, it starts in the mind. It’s an attitude. It’s […]
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First, meet with several professional photographers to get an idea of their style and personality. Look at their past work. Does it mesh with what you want to convey? Think about your brand. Explain to them your plan on using your photos and your marketing strategy. This gives them an idea on backgrounds, lighting, even […]
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