Synergy Energy. Cooperation is better than competition! I say that over and over again. There is room for everyone at the table. Run your lane and you’ll win YOUR race. Authors must work together – and promote the literary industry together. Books are big business. Information is knowledge! Having the most success and charting the […]
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No one has all the answers. If you want to go to the next level, rebrand yourself, get the publicity you know you deserve – you need a PR coach. A PR coach helps leverage your brand, connect you with key industry connections, make referrals on your behalf, pitch you to media and help you […]
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Social media is not just a fad. You have to get with it and stay with it. It’s an evolving media – and it’s all about search. See this powerpoint by Simply Measured and you better learn today! We can help. The State of Social in 2015: 10 Facts You Need to Know from Simply […]
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Social networking. It’s really just networking on steroids. As an author or speaker, you need people to notice you, to care about what you offer and to buy what you sell. Networking – online or off is never easy. Here is an article I found that really explains how to create a “tribe” or community […]
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Over the years I’ve stressed blogging. As a publicist, I advise my clients to get started blogging to get their brand voice “out there.” A blog is like your newspaper, your radio station, your magazine or your television – or a combination of all media. You can “be your own the media” with a blog. […]
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“There is no such thing as a free lunch.,” said Nobel prize winning economist Milton Freidman demonstrating a powerful pricing concept. In the marketplace, if something is free, we are usually being charged for it somewhere else along the line. Conversely, as marketers, if we are strategic in giving product away, we can more than […]
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I write for Hope for Women Magazine. Now, I’ve been a columnist before – but something about this feels different. Maybe because of the stage in life I’m in or maybe I’ve grown a little wiser and have more to share. It’s really refreshing to share your gift. Well, here’s the article: Enjoy! (and leave […]
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As I embark on 2015, I am so excited about the new year. I am never afraid to hit the “reset” button as my friend and colleague, Karen Taylor Bass, talks about. Until I get life the way I want to, I’m going to keep changing. Rebrand. Life is like a canvas…waiting for you to […]
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I love book stores. But bookstores have lost their mass appeal – and many book store chains have gone out of business because of the way people consume and buy books today. Consequently, many self-published authors have to rely on Book Festivals and Book Fairs – and of course, the internet to get their books […]
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Authors need to know: Building a strong fan base can seem daunting at first, especially to a new writer that doesn’t have anything published. But it is something that is essential to your success. What most agents and publishers want to see, even before you are published, is that you can gather a real following […]
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