Episode 52: Become Your Own Boss and Succeed with the SmallBizLady, Melinda Emerson

If you have an author business or a small business that’s trying to stay in business, then you can’t miss this info-rich talk with Melinda Emerson, known worldwide as the SmallBizLady.

Melinda and I have both been in business for decades, so we can look back over what we’ve seen, done, and experienced in the past 10 or 20 years and make a solid guess at what to expect a year or two into the future  – can you guess what Melinda sees coming next for small businesses?

You’ll need to listen to find out, but I can tell you now that business and marketing trends come and go, but there are tried-and-true practices that will always be in style – starting with a product that solves a problem for people who are willing and able to pay for it.

 So, listen in to our talk about the past, present, and future of small business, especially: the 2 problems every small business has, how the pandemic revived (and revised!) Melinda’s world-famous book, why you need to know about SEO, how long it takes to bring a dream to life (and a book to your readers) … and more!

If you want to build a brand, you have to be relentlessly consistent.” – Melinda Emerson

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Highlights From This Episode:

  • The unlikely book deal that started it all
  • Why your book has to be a good book
  • True Story! A traditional publisher can slow your roll...
  • How much time will it take to build your author platform?
  • The 3-part old-school social media strategy that still works
  • Your key to building a huge social media following
  • True Story! Helping others will eventually help you
  • The typical lifespan of a nonfiction business book – whoa!
  • How to use long-form blog content as a power tool
  • Do you know these 2 things about your target audience?
  • 4 things your marketing needs to speak to
  • 2 big reasons to be a specialist in your field
  • The whole point of social media
  • Here’s why you need to treat your blog like a business from Day 1...
  • Why, when, and where college credentials still matter


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