PR & Branding Strategies Blog
1 pam perry

Common Mistakes of Debut Authors (OMG!)

Ok, I can’t believe new authors are STILL making these mistakes. I’ve been blogging and podcasting about book marketing since 2000!  OK, get it together authors. Read this article by a colleague – and if you still need help, contact either one of us!   Prior to being published, new authors frequently make mistakes that […]

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3 Fit, Fine and Fabulous Dr. Laureen

How to turn your book/expertise into passive income

Turn your content into passive income. It’s easy. …Jack Canfield is doing it …David Bach is doing it …The radio personality Dr. Laura Berman is doing it …And fitness gurus/authors Jillian Michaels and Denise Austin are doing it, too. So are many authors and experts you’ve never heard of, many who’ve never written a book, […]

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1 pam perry speaker magazine

BeYOUtiful: Cultivating Your Personal Brand

Clearly understand what your brand Create top-notch content consistently that delivers the brand promise and adds value to your core audience. Craft messages and images to reflect your brand. Connect to every opportunity to promote and reinforce your message so you create mind-share and create a community of “raving fans” or a tribe.   If […]

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1 patti webster and president obama

Patti Webster, Superstar Publicist, gone too soon

Patti Webster had the “who’s who” of celebrity clients including Mary Mary, BeBe and CeCe Winans, Usher, Janet Jackson, Chris Paul and Alicia Keys, died, Friday, September 13. She was only 49. Wow. I’m shocked. Stunned. I found out from a mutual colleague in the business that our PR sister has gone on to glory. […]

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3 Lashanda Henry Branding Superstar

50 Fabulous Women Entrepreneurs – 2013 Edition

YOUR network determines your net-worth, as my mentor often says. And I hang with some fabulous folks. I was honored (again) to be one of the top 10 of the 50 Fabulous Black Business Women Online in the Business Experts and Service Professional’s category. What a blessing. This magazine is so hot – I just […]

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