This questionnaire is designed to help us identify your SWOT (Strength, Weaknesses, Opportunities and Threats) so we can determine if you’re a good fit for our Branding Accelerator Program. Name* First Last Email* Website* Phone number* How did you hear about the Branding Accelerator Program? WHAT ARE YOUR CURRENT GOALS?* Sell more books Sell more of my programs More speaking gigs Get a book deal with a major publisher and/or become a best seller Score more publicity in magazines, newspapers and on radio/TV and podcasts Get more clients Make a name for myself as THE expert in my field WHAT ARE YOUR CURRENT OBSTACLES?* Too much competition Social media Technology scares me Analysis paralysis/overwhelm Thought I’d be further along by now Not knowing where to start/clarity What media does your target audience regularly consume?* Do you know how to pitch the media via email?* Yes No Do you blog, podcast or live stream?* Blog Podcast Live Stream What resources do you want access to?* Is it mindset or skill set that may be holding your back?* Mindset Skill set Both Would you like media training for broadcast interviews?* Yes No Do you have a "30 second" pitch that you have memorized about you?* Yes No Do you know how to speak in media savvy sound bites for interviews?* Yes No Do you have a platform for your book - and/or have you built a demand or anticipation for a book?* Yes No Do you have a book trailer or speaking reel?* Yes No Do you have a professional press kit and EPK?* Yes No Do you have professional photos?* Yes No Do you have endorsements or testimonials for your work?* Yes No Do you have bylines in other publications?* Yes No Have you employed social networking in your branding strategy?* Yes No Do you have the following? (check all that apply)* Facebook Business Page Twitter Account Youtube Channel Instagram Account LinkedIn Account Email List I do not have any of the above Do you have an opt-in form on your website?* Yes No Do you utilize an autoresponder/email marketing system? If so, which one?* Is your website search engine optimized?* Yes No Do you sell books online? If so, where?* Do you have your own media contacts?* Yes No Do you know how to pitch the media?* Yes No What writer's conferences do you attend or will you attend next year?* How often do you read marketing books and trade or writer's magazines?* Often Sometimes Never How often do you attend book signings of other authors?* Often Sometimes Never Are you a member of a critique group, book club, or writer's group?* Yes No Do you know the top 10 books in your genre and their websites?* Yes No Do you subscribe to any blogs and/or post comments?* Yes No Have you ever been a "guest blogger" for any blogs?* Yes No Have you been a guest on any podcasts?* Yes No Do you subscribe to any podcasts and/or post comments?* Yes No Do you regularly send out press releases?* Yes No Do you have postcards or bookmarks for your book? If so, do you put them everywhere?* Yes No What would make PR a success to you?*PhoneThis field is for validation purposes and should be left unchanged.