There is a shift going on. The 2020 experience is not what we could have imagined. Even amid COVID-19, every state in America held a protest. I even went to a protest with my mask on and social distanced as much as I could. The killing of George Floyd took place in real-time – the […]
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You don’t need a publicist today get the word out about your book, business or brand. You do need to know your client avatar, your mission and your message like the back of your hand. You must know your product benefits, flex your expertise muscles, and be relevant. This will attract media, your target market, […]
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This is an exciting season. I love spring… a season of rebirth. I was honored during Women’s History Month by NAWBO (National Association of Women Business Owners), for my years of service and PR expertise with the “Words of Wisdom” award. I was one of the TOP 10 Michigan Business Women recognized. My mom (who is […]
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I’m a bookaholic. I love books. Books change lives. I know, they changed mine. And once I found out the power of a good book – I had to tell everybody! That’s me. I’m the publicist, PR Coach, Marketing Maniac on a mission to share the good news about good books that change lives and […]
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Next month I’m turning 59! I have been experimenting with my hair (went ‘natural’ for a few weeks), went Vegan (it’s been 3 years), certified Zumba instructor, trying weight training and next Yoga. Fitness is a priority but I’m super busy. This month’s Speaker Magazine featured speaker, Dena Dodd Perry (no relation that we know […]
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If you’re not doing Facebook Live videos, you’re missing out on an easy way to connect with your target audience. Yes, you need to focus on a clear message for each video. Yes, being live and seeing a number counter with who’s watching can be nerve wracking. But your followers want to learn from you; […]
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As a publicist, you start at the bottom, just like in any career. You start with assignments to “prove yourself” or to “pay your dues.” In a public relations career, that usually means taking on the less glamorous accounts and doing a lot of digging and begging to get media for those clients that are […]
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Goals are a must for any person who desires to accomplish something great. Planning is a part of the process of truly successful people. Without a plan, you will not be able to achieve much, because of broken focus. Creating goals is valuable for it helps one to focus upon the attaining of that particular […]
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Don’t be the world’s best kept secret. Get out there! PR can help and so can partnering. Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.” You need traffic to build an email list. You need traffic to make sales. You need traffic to […]
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It’s not that you’re shy. Or that you don’t have the money. You’re probably just procrastinating on getting that photo shoot. That branding session that will be the foundation of your marketing materials, social media content, banners, flyers, business cards, book covers, your thumbnails for your videos – everything that will make your brand STAND […]
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