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Book Marketing News Archives - Page 14 of 14 - Pam Perry PR

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5 Things Christian Authors Must Know to be Successful

“Just because you have a computer, doesn’t make you a writer,” said a publishing executive at a recent Book Expo of America. Fact is 81% of all Americans think they should write a book (according to Write & Publish magazine) and only two percent of that crowd ever actually complete a manuscript – and get […]

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What Does a Publicist Do?

Good Press = Good Business  I am always surprised by what people think public relations services cost.  When I ask them what are their goals, they’ll say to sell 10,000 copies. When I ask, “what’s your budget?” they’ll say they really don’t have one – but maybe $500 to $1,000. For a campaign that sell […]

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7 Where to Promote Your Book

“Never be concerned about the price until you know the value.”  Pam Perry Many authors receive thousands of dollars worth of free publicity by publishing articles and excerpts from their book in other publications. Writing your book is only one step in the process of establishing yourself as an expert in your field. Once your […]

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2 Book Promotion Checklist and Tasks Timeline

  “The secret of all victory lies in the organization of the non-obvious.” Marcus Aurelius   One year to six months before the book is out 1.       Establish a board of directors and list of prayer partners 2.       Build website & blog 3.       Join and be active in your Writers Group 4.       Look into attending […]

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Your Book is Your Business, How to Brand Both (Video)

Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success.   First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a […]

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African-American Market Comes of Age A rising crop of new authors

PUBLISHERS WEEKLY article featuring Pam Perry By Angie Kiesling — Publishers Weekly, 9/1/2008 Within religion publishing, it’s hard to miss the surge in growth over the last several years of the African-American market. Industry professionals of all stripes—agents, authors, editors, PR gurus—will tell you the market demand is there, the desire to reach the market […]

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Event Planning 101: How to Get the Word Out

In order to get “peeps” in the seats, advance planning is key! At least 4 to 6 weeks of HARD promotion is needed to make it successful. Yes, HARD promotion six weeks out is really critical for success when planning an event.  What do you do to get the people there? Here’s a checklist to […]

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