Marketing is not hard but it is strategy. You must know how to do all the steps, in sequence, and have good timing. For a book to sell – it has to have a digital component – sold digitally and marketed digitally. And if you have video, like our client Dr. Cindy Trimm had, you […]
Continue reading
Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a […]
Continue readingPUBLISHERS WEEKLY article featuring Pam Perry By Angie Kiesling — Publishers Weekly, 9/1/2008 Within religion publishing, it’s hard to miss the surge in growth over the last several years of the African-American market. Industry professionals of all stripes—agents, authors, editors, PR gurus—will tell you the market demand is there, the desire to reach the market […]
Continue reading
In order to get “peeps” in the seats, advance planning is key! At least 4 to 6 weeks of HARD promotion is needed to make it successful. Yes, HARD promotion six weeks out is really critical for success when planning an event. What do you do to get the people there? Here’s a checklist to […]
Continue reading