There’s a strategy to publishing and launching your book. There’s a recipe that makes it a best seller. My company, Ministry Marketing Solutions, has promoted well over 300 hundred books over the last two decades – so I know what ingredients make a book hit the Top of the Sales charts. Assuming the book is […]
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Book marketing is continual. That’s why there is an “ING” at the end. You should always be on the look-out to boost your book marketing IQ even more—but be sure to decide which strategies to focus on so you don’t go crazy! A good overall approach lies in focusing on strategies that feel easy and […]
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Do you often imagine or dream of speaking to thousands of people on a platform? Here’s some tips to make that dream a reality. But, it’s not written in stone that you have to get up in front of a large audience and put on a full, two-hour presentation. There are many ways to get […]
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Something weird happened today. It’s one of those things that happens to those who live a life of curiosity. Here’s how it started: I was compelled to send a short “PR Coach Tip” email to some author friends. One email bounced. Tasha from Sisters Lessons. Hmmm. I quickly googled it – and saw the site […]
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We’ve been trained to not “toot your own horn.” But would it shock you to know that the lowly “About” page is one of the most important on your site? People want to hear you about you. It’s true. Most people, when visiting a website for the first time, will click through to your About […]
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If the very thought of PowerPoint makes your eyes glaze over, you’re not alone. The world is filled with incredibly boring presentations, and you’ve no doubt sat through your share of them. All coaches, speakers and authors should be preparing presentations. But how can you ensure your audience doesn’t get bored? By creating engaging, fun […]
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People judge a book by the title. Your title can have a lot to do with how successful your book and especially your Kindle eBook becomes. And not just how good the words are, but also how it is graphically displayed. Creating a Winning Title It should: Be catchy Be memorable Be relevant Come up […]
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There was a survey done recently with meeting planners, people who spend money to book paid speakers. And one of the questions that they were asked is, “How do you find speakers for your event?” The number one response that they gave was, “We find speakers by word-of-mouth.” Well, as a PR Coach, I got […]
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Thirty years ago Dr. George C. Fraser had a vision to use networking as the tool to transform African American communities for the better. He wrote the book on networking, literally, it’s called “Success Runs in Our Race: The Complete Guide to Effective Networking in the Black Community.” It’s a book that is a classic and […]
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Public relations has certainly changed since I started the business more than 25+ years ago. I remember when I was Director of Public Relations for The Salvation Army and we sent our press releases via “fax blasts” – and that was cutting edge. I studied journalism and public relations at Wayne State University and graduated […]
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