Find your “book hook.” Get some SWAGGER! Do your social media swag and build a list of raving fans online before the book is even published. That’s how you become a best-seller. As an author, you want to get your message “out there!” But what do you want to say? Are you an expert? An […]
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Those Golden Days of Publishing are Gone! In the golden days, an author would secure a book deal through an agent, publish the book, go on tour escorted by the publicist or media escort – and if they scored enough publicity, they’d become a “best selling” author. Or at the very least, the author’s book […]
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Whether you are networking at a meeting or online, the bottom line is it is all about relationships. If you can’t network offline – you won’t have any success doing “social networking” on Facebook, Twitter, Google Plus, etc. Relationship or social media marketing are now the “buzz words” and- but you have to know that […]
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Get newsworthy info into the hands of the media. Make a habit of sending out releases on a regular basis about your events, special speakers, or anything impacting the community at large. Use a media directory or “Google” on the web to find names and contact information. Or hire a PR pro or coach with […]
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Here are the rest of the tips and ideas on how to make money and brand like a superstar online: 65. Join a slideshare.com and scribd.com 66. Create public folders on googledocs.com 67. Write your own Ezine and trade sending it out with others who do ezines too, 68. Create your own ConnectPlatform.com group about […]
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MONETIZE Your EXPERTISE! 1. Sell on Ebay & Amazon.com (or be an affiliate) 2. Create an amazing bio for your “about me” pages 3. Get your site listed in all the search engines 4. Use pay per click on Google and yahoo. 5. Post comments to blogs and other social media sites i.e. youtube, other […]
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Good Press = Good Business I am always surprised by what people think public relations services cost. When I ask them what are their goals, they’ll say to sell 10,000 copies. When I ask, “what’s your budget?” they’ll say they really don’t have one – but maybe $500 to $1,000. For a campaign that sell […]
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You like your career – but feel there is something more. You want to reinvent yourself but really don’t know what to REINVENT yourself to? You just want to know: “What do I want to be when you grow up” now? To find an answer to this question, here are the 10 questions you should […]
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Marketing is not hard but it is strategy. You must know how to do all the steps, in sequence, and have good timing. For a book to sell – it has to have a digital component – sold digitally and marketed digitally. And if you have video, like our client Dr. Cindy Trimm had, you […]
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Today, you will see that a lot of people are blogging. There are millions of blogs out there. And tons of abandoned blogs too! (Will write another blog post on THAT!) But anyway, some people write blogs that concentrate on their personal life and experiences, others write blogs to market and promote stuff. Some blog […]
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