Do you often imagine or dream of speaking to thousands of people on a platform? Here’s some tips to make that dream a reality. But, it’s not written in stone that you have to get up in front of a large audience and put on a full, two-hour presentation. There are many ways to get […]
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People judge a book by the title. Your title can have a lot to do with how successful your book and especially your Kindle eBook becomes. And not just how good the words are, but also how it is graphically displayed. Creating a Winning Title It should: Be catchy Be memorable Be relevant Come up […]
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There was a survey done recently with meeting planners, people who spend money to book paid speakers. And one of the questions that they were asked is, “How do you find speakers for your event?” The number one response that they gave was, “We find speakers by word-of-mouth.” Well, as a PR Coach, I got […]
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Public relations has certainly changed since I started the business more than 25+ years ago. I remember when I was Director of Public Relations for The Salvation Army and we sent our press releases via “fax blasts” – and that was cutting edge. I studied journalism and public relations at Wayne State University and graduated […]
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Would you be interested in landing corporate sponsors to fund your work? Would you like to … Reach a much bigger audience for your work almost overnight? Grow your following and business by 100-250% without spending your own money? Go on a 19-city national book, product launch or speaking tour and have most (if not all) the […]
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You want a best seller. Well, it can happen. If you have hustle and heart! But what’s stopping you? Oh, that four-lettered word: FEAR. Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced […]
Continue readingIn order to sell more of what you offer, whether it’s a book, a program or your speaking services – you have to IDENTIFY YOUR AUDIENCE and CLARIFY YOUR OFFERINGS. Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, […]
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Even if your best friend owns a top publishingcompany, giving you an immediate “in,” this does notguarantee publishing success. ➡ First, you have to write a quality book that has aclear target audience. And your book must answer acommon problem or need that audience shares. Then youhave to develop a marketing plan, and stick to […]
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The Art of Storytelling Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. […]
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Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but […]
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