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Church Marketing News Archives - Page 4 of 11 - Pam Perry PR

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How to Create a Winning Title and Book Cover

People judge a book by the title. Your title can have a lot to do with how successful your book and especially your Kindle eBook becomes.  And not just how good the words are, but also how it is graphically displayed. Creating a Winning Title It should: Be catchy Be memorable Be relevant Come up […]

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PR turns to PR When You’re In PR for a Long Time

Public relations has certainly changed since I started the business more than 25+ years ago. I remember when I was Director of Public Relations for The Salvation Army and we sent our press releases via “fax blasts” – and that was cutting edge.  I studied journalism and public relations at Wayne State University and graduated […]

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7 Steps to Success for First-Time Authors

Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. ➡ First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a […]

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Creating a Brand Starts with Your Story

The Art of Storytelling Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. […]

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Five Easy Ways to Promote Your Book

Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with […]

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Alison Vaughn Pam Perry

5 Reasons Every Person in Business Needs a Book

If you want to get PR, get clients, get paid speaking gigs and make more money …. There’s one simple answer you probably haven’t considered: Write a book.  It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll […]

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