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Category Archives for "Publicity News"

7 Mistakes to AVOID when sending Press Releases

The news release is your only chance to make a good first impression. Sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket or recycle bin. To make sure yours isn’t one of them, avoid these seven deadly sins: 1. Providing insufficient or wrong information. Particularly telephone numbers. Releases must be complete, accurate […]

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5 Things Christian Authors Must Know to be Successful

“Just because you have a computer, doesn’t make you a writer,” said a publishing executive at a recent Book Expo of America. Fact is 81% of all Americans think they should write a book (according to Write & Publish magazine) and only two percent of that crowd ever actually complete a manuscript – and get […]

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What Does a Publicist Do?

Good Press = Good Business  I am always surprised by what people think public relations services cost.  When I ask them what are their goals, they’ll say to sell 10,000 copies. When I ask, “what’s your budget?” they’ll say they really don’t have one – but maybe $500 to $1,000. For a campaign that sell […]

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Where to Promote Your Book

“Never be concerned about the price until you know the value.”  Pam Perry Many authors receive thousands of dollars worth of free publicity by publishing articles and excerpts from their book in other publications. Writing your book is only one step in the process of establishing yourself as an expert in your field. Once your […]

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Your Book is Your Business, How to Brand Both (Video)

Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success.   First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a […]

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How Blogging Can Make You Famous

Today, you will see that a lot of people are blogging. There are millions of blogs out there. And tons of abandoned blogs too! (Will write another blog post on THAT!) But anyway, some people write blogs that concentrate on their personal life and experiences, others write blogs to market and promote stuff. Some blog […]

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