What is Branding? What is your brand promise? What is your value proposition and your position in the marketplace? Many people think that having a logo, tagline, great photos, and maybe a website, blog and Facebook page is all they need to set up their brand. NOT! However, brand, as we know it today is […]
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Every year I take an assessment and see what I need to dismiss to move forward and what I need to focus on to soar. But before I do that, I look at my life and business and see what were the lessons I learned. I believe if you don’t learn from junk in your […]
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The way people interact on the internet has changed the way marketers promote and the way publicists pitch. The web 2.0 has been the game changer for every industry. Some industries have survived and thrived. Some industries have died. But without a doubt, social media have put the power of personal branding into the hands […]
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True story about personal branding. Even public relations professionals can have issues with their personal brand – especially after the birth of child. Definition of a brand, according to Karen Taylor Bass, author of The Brand New Mommy, A brand is a consistent experience someone encounters every time they interact with you. Sixteen years ago today, […]
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I love it when authors “get it” and they are inspired. I love seeing the “AHA Moment” on the faces of authors that we coach. That’s pure joy to me. Helping authors reach their goals. That’s the purpose of Ministry Marketing Solutions: providing practical and easy to implement marketing solutions to those who are […]
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The Christian fiction market’s superstar, Dee Stewart, was always abreast of the new ways to market books. She was one of my first “friends” on Myspace (yes, that long ago). Over the years we would virtually meet on Facebook, Twitter, LinkedIn, Uterrli, Blogtalkradio, Talkshoe, Youtube, Pinterest, Digg and any new social media. We were both […]
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How much will you pay for a national publicity hit on TV or in a print publication? What is it worth to you? How much would you pay a publicist to deliver your “wish list” of media hits? What’s your media “bounty?” Well, an established brand looking to “rebrand” listed their feature story wish-list for […]
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Now I love books. I love bookstores. But what is the worst thing to watch is an unknown author trying to hold a “book signing.” Painful. People who walk pass you in the bookstore are thinking this: “I don’t know you. You are staring at me to buy your book. And I am supposed to […]
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This is a lesson in how not to promote a book and hopefully this will save you the heartache. This is a real email I got yesterday: “Wow, oh wow, my new book, BOOK TITLE CHANGED, is now available as a book, and also as an e-book. Please click the link and check it. Here’s […]
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When organizing an event, whom you select as the guest speaker and presenter sets the tone of the entire affair. When you invite a guest speaker, you probably took time to see if they were the perfect fit for your organization based on their area of expertise, credibility in the industry, visibility in the community […]
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