In this episode of the Get Out There and Get Known podcast, join publicist, Dr. Pam Perry, as she interviews Nigerian-born business coach and risk taker Amba Eyang-Ajakaiye. Amba shares her story of moving from Nigeria to Dubai to pursue her business goals, and Dr. Perry dives into how to be authentic in order to build a successful brand.
Listen as they share lessons learned in online marketing and how to become an authority in your field to attract ideal clients. Tune in to find out how to become a thought leader, produce the one good product, and leverage social media, SEO, and other online tools to get the most people to see what you do. Understanding the power of producing long-form and long-term content for your audience.
“You can't wink in the dark. If you do, you're the only one who knows what you're doing. No one can see. So, no matter what you produce, book course, program or whatever it is, if you don't go out there and, show it off, no one will know it exists.” – Amba Eyang-Ajakaiye
Highlights From This Episode:
- Making the move : Starting a brand in Dubai [00:04:00]
- Major Key: Staying on the Radar [00:07:00]
- Clients who watch from a distance [00:09:30]
- Pop Quiz: How do you Amplify [00:13:42]
- Long-Form and Long-Term [00:22:43]
- I Dare not Dread [00:27:08]
- Action Step: what to do next [00:32:28]
Resources:
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