How Public Relations and SEO Work Together for Visibility and Credibility

pam perrry pr

The Search Engine Optimized (SEO) Press Release is one of  important sources for inbound links. seoFirst of all let me tell you why it’s so important and why special care must be taken while writing it:

  • Backlinks from trustworthy news sites increases the ranking of your website or blog for your keywords.
  •  Improves visibility in search engines.
  •  Your site gets ranking in Google and Yahoo for your keywords.
  •  Thousands of title impressions across news sites that run RSS headlines.
  •  Prospective media coverage.

What is an “SEO Press Release?”

A search engine optimized press release is first and primary a way to distribute news of new events taking place within your company or your website. However, it is written in such a way that it will rank well in the search engines for your keywords and provide your website with vital backlinks that will also help enhance its position in the search engine rankings.

Contents of SEO Press Release:

  • Title: incorporate the keyword phrase in the title and it must not exceed 100 characters.
  • Optimize title
  • Point your search term.
  •  Make an irresistibly clickable title.

Summary: Give a synopsis of the press release in 1-2 sentences using 1-2 less important keywords this summary should not go above 240 characters.

Body: Writing instinctively and in the third person, provide the details of your news. Length should be at least 300 words and include 1-2 quotes and 3-4 keyword phrases.

About the Company: In 2-3 sentences, furnish your company’s overview lettering in third person. Include a link to your homepage in the summary (if possible in anchor text.)

Press Contact: Assign one person who will consistently be the media contact for the company. This can be any any person in the company, as well as yourself. Keep this press contact person same throughout the press release submission at all sites and thereafter in further submissions too if possible.

Choosing Press Release Topics

Your news doesn’t require to be earth-shaking to be remarkable. There are ample of things occurring in your business or on your blog that can be considered newsworthy:

  • New product/service/program
  • New published report/e-book/interview
  • New strategic joint venture or hire

If you think regarding it, you can most likely take some of the things you are previously doing and twist them into newsworthy material.

Talk as a Third Person

Always write the press release from a third-person viewpoint, never in a first-person viewpoint. It should appear very objective. (see video below that explains in detail)

Don’t write directive statement

The word “you” in a press release can cause it to get rejected for “excessive advertising language.” But that doesn’t indicate that you cannot publicize. You just have to word your “advertisement” more subjectively. Here’s an example:

“You can find variety of cheap hosting plans by visiting our website at…”

Press release publishers will often refuse such an instruction statement. In its place, you’ll want to phrase this verdict like this:

“Web site owners can visit for a variety cheap hosting plans and information on our upcoming hosting discounts.”

Quotations in Press Release

Purpose of quotes when using it on sites like is to provide as an attention grabber and a synopsis to persuade visitors to read the whole press release.

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Have you had success with SEO Press Releases? What service did you use?

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