Episode 50: How to Become the Media’s Go-To Expert for Your Field

Back in the day, it was difficult to get featured on the news for your expertise, but now the internet has put thousands of journalists within your reach. Unfortunately, they’re within everyone else’s reach, too.

To stand out from the crowd, you’ll have to show off your body of work, and this episode has 5 pro tips to help you do that. If you invest time in writing, networking, socializing, and outreach, your name (and your message) will bubble to the top of their list.

So, get ready to take notes while I tell you about: where to publish your expert articles, what HARO is and why you need to use it, what to blog about (and no, blogging isn’t dead!), where journalists hang out online, the red flags that turn journalists off, how to prove that you’re serious about your craft, a simple Google trick that will keep you on the cutting edge of your industry … and more!

Your blogs don’t have to be a dissertation; they’re just information to show that you know what you’re talking about. A blog can be 500 words or less.” – Pam Perry

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Highlights From This Episode:

  • How people used to get publicity and media attention
  • 5 tips for getting noticed by the media
  • 3 places to publish articles for your audience
  • Why HARO is a top resource for experts
  • Blogging is NOT dead! Here’s what to write about...
  • Being social ain’t just for social media...
  • What expertise would the media call on you for?
  • Why social media outreach is important
  • The 2 social media channels where journalists hang out
  • 5 red flags for journalists who are looking at you
  • 5 ways to stay on top of what’s happening in your field
  • 9 signs that you’re serious about your craft
  • Why you need to see getting publicity as a campaign
  • Here’s how to get Google Search to do the work
  • How I can help you get out there and get known


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