When I was 36, I thought I knew everything…now at 63 – I know that I have to ABL (always be learning)… curiosity is key to success, asking the right questions, knowing who to listen to and applying the knowledge learned is WISDOM. This is like a Guide to Becoming a Speaker, Author or Subject Matter Expert today, in 2023.
Alright y’all, gather ’round. You got dreams of stardom in your eyes? Wanna be that sought-after speaker, author, or subject matter expert? Time to kick back, take notes, and get ready to blow up your brand, PR style. We ain’t just talking PR here, this is Pam Perry PR we’re channeling. So strap in!
1. Public Relations: You’re Nobody ’til Somebody Knows Your Name
So, first off, Public Relations. Call it PR, call it ‘spin’, call it making friends in high places. It’s all about creating a buzz around you and what you do.
So how do you do that? Well, you’ve got to know your story, your brand. You a high-flying digital marketing guru? A gritty urban author? Or a zen wellness speaker? Define who you are, then sell that story. Think about what makes you different, unique, interesting. What’s your flavor?
Once you got that down, it’s time to network. Talk to journalists, bloggers, influencers, anybody who will listen. Send out press releases about your latest gig, book, or online course. You’re the news now. Remember, this ain’t a sprint, it’s a marathon. You’ve got to be persistent.
2. Social Media: Become the Queen/King of the Digital Playground
Alright, you’ve got your PR game on point. Now, let’s talk social media. Instagram, Facebook, Twitter, TikTok, LinkedIn – these are the stages where you strut your stuff.
You’re going to want to use these platforms to promote yourself and connect with your audience. Post snippets from your latest book, quotes from your speeches, or insights into your field of expertise. Got a new gig? Tweet it. New book? Share a pic on Insta.
But remember, social media ain’t just a megaphone for you to shout into. It’s a two-way street. Respond to comments, engage with your followers, show ’em some love. Build a community around your brand.
And remember, consistency is key. Keep your branding consistent across platforms. Maintain a regular posting schedule. One post a week ain’t gonna cut it. You’ve got to be on your followers’ feeds, on their minds, all the time.
3. Video Content: Shine, Baby, Shine!
Lastly, let’s talk video content. YouTube, Vimeo, Facebook Live, Instagram Stories – video is where it’s at.
Whether you’re delivering a motivational speech, breaking down complex concepts, or just sharing your day-to-day, video adds a whole new level of connection. It’s one thing to read your words, another to hear you speak them.
Now, don’t panic if you ain’t Les Brown, Dr. George Fraser or Dr. Dennis Kimbro. Start small. Do some live chats or Q&As on Instagram. Gradually, you can work your way up to more polished, professionally produced content.
Use video to provide value to your audience. Educate, inspire, entertain. Make them laugh, make them think, make them feel. Remember, you’re not just a brand, you’re a performer.
4. Pam Perry PR: The Gospel According to Pam
“Brand your brilliance, baby!” It’s all about your unique selling proposition – what you bring to the table that nobody else does. Make it your mantra, your motto.
“Put in the work.” There’s no shortcut to success. You’ve got to grind, hustle, and then grind some more.
“Stay true to you.” Don’t try to be something you’re not. Authenticity is key. Your audience can smell fake a mile away.
So, there you have it. Your roadmap to stardom. It ain’t gonna be easy, but if you’re ready to put in the work, ready to shine, then strap in, step up, and get ready to go viral, baby!
THOSE THAT SHOW UP, GO UP!
📣 Dr. Pam Perry
#quickmediacoverage is here!
