I had a client that was talented, beautiful, experienced and smart – but she had one thing that I couldn’t help her with: self-confidence. No matter how many photo shoots, great reviews, TV interviews and other positive publicity I scored for her – she never felt worthy. She was always talking negatively about herself and her finances suffered. We would get going and flying high and getting out there getting buzz – then she would destroy it all by negative self-talk. Listen, I’m a publicist and not a therapist but I do know this:
Negative Self-Talk Can Destroy Your Financial Future
Thought she was getting great publicity (but no sales), she later admitted she was constantly saying to herself:
“I’ve never been good with money – I love art and creativity.”
“I hate budgets – I’m a creative.”
“I’ll never be a 6-figure earner because I hate selling.”
“My market won’t pay premium prices, there are others out there that charge less.”
If you’ve ever heard these statements come out of your mouth—or even in your head—then you’re engaging in a damaging habit known as negative self-talk. By telling yourself these lies (and yes, they are lies) you’re reinforcing the beliefs that go along with them.
What you visualize and believe is what becomes true.
Tell yourself that you’re not good with money, and you won’t be. Believe that budgets are horrible chores to be reviled, and you’ll resist creating one. Convince yourself that you can’t earn a 6-figure income, and you won’t.
It’s not “the secret.” It’s a scientific fact. Known as a self-fulfilling prophecy, this kind of self-talk results in poor performance simply because we act as if it’s already true.
If you tell yourself that you’ll never be a 6-figure earner, you will not do the things that 6-figure business owners do. You won’t work to grow your mailing list (“No one reads my emails anyway”), you won’t increase your coaching rates (“It’s not like I’m some top-earning coach”), and you won’t build a brand worthy of a 6-figure income (“A beautiful brand isn’t necessary at this income level”).
By contrast, if you act and think as if you already are a 6-figure earner, you’ll approach your business quite differently. Your confidence level will increase. You’ll present a very different brand to your prospective clients. You’ll go out of your way to connect with those who can and will afford to pay your higher rates.
How to Combat Negative Self Talk
The first step toward changing your negative self-talk is to simply acknowledge that you do it. Tick a mental checkbox every time you catch yourself making negative statements, whether out loud or in your head. Download this Checklist – How to Find Your Confidence to Manifest Extreme Success by PamPerryPR to help guide you.
Make a note of the ones that come up most often for you, and identify their origin if you can. For example, if your ex-husband continually berated you for your spending habits, chances are your “I’m no good with money” mantra can be laid right at his feet. It’s time to turn that thinking around. You are worthy to be wealthy!
The next time you catch yourself saying “I’m no good with money,” take a minute to recall 5 instances where you were good with money. Maybe you paid off your credit cards or saved for a house or built an emergency fund. Rephrase your self-talk to, “I used to be bad with money [if that’s true], but now I make smart choices to achieve my goals.”
Just as negative self-talk becomes a self-fulfilling prophecy, so does positive self-talk. Reframe your thinking, and your business finances will certainly improve. You won’t just be “media famous” and broke!
DOWNLOAD THIS Checklist – How to Find Your Confidence to Manifest Extreme Success by PamPerryPR I put together to help you Manifest Extreme Success in your business.
It’s all about mindset and moving from fear (which leads to procrastination) to confidence, clarity and cash – AND having a coach who cares! I love my coaches! They are my “secret weapons” to my success.
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