Episode 59: Real Talk About PR (Public Relations) with PR Strategist Pam Perry

There are a lot of myths and misconceptions out there about what PR is, what it does, and what a publicist can do for you.

First, I can tell you that we publicists don’t have some magic wand to wave at you and – POOF! – you’re on The Today Show. We can’t sprinkle a little magic dust on you to get you on Oprah. It takes work, time, preparation, and a good story to make those things happen.

So, if you’re willing to do the work and take the time, you’ll get a lot out of this episode, where it’s just me and you talking truth about getting media publicity — where to start, what it takes, who to talk to, and what you can do to help the media help you.

In this solo show, I tell you about: the biggest PR myth, 4 things PR is (and 1 thing it isn’t), how to tell if your story is real news, how the Black community can support Blacks in the media (and vice versa), pro tips for “piggybacking” and your next press release, what social media can’t do for you that only traditional media can, more reasons to be nice to your local journalists … and more!

PR through traditional media gives you credibility, visibility, and an implied endorsement that social media can’t.” – Pam Perry

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Highlights From This Episode:

  • What is PR (public relations)?
  • The biggest myth about PR
  • 4 things PR is for and 1 thing it’s not
  • Pro Tip! How to tell if your story is real news
  • 3 ways I intentionally support the Black community
  • How Black producers, editors, and reporters can do the same
  • About that “Race and Culture” news category...
  • Why some Black journalists won’t cover Black people
  • 7 ways to help journalists help you
  • How to “get in where you fit in” with the media
  • A pro tip for your next press release
  • The key to piggybacking/newsjacking
  • Pro Tip! How to get time on your local news show
  • 2 more reasons to be nice to your local media pros
  • 3 things traditional media gives you that social media can’t


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