Success. It’s the dream, the goal, the thing most people say they want. But when it comes down to it, why do so many run from it? Why do they hesitate to hire the very people who can propel them forward, like a publicist, coach, or branding expert? Fear, self-doubt, and self-sabotage are at the heart of why so many remain stuck on the sidelines, dreaming big but playing small.
If you’ve been circling around success, here’s what you need to know to stop running from it and start embracing it.
Upon some research, I have found that these are the reasons (and solutions) why people avoid going after their PR dreams:Â
Fear of Being Seen
Most people underestimate the courage it takes to truly be seen and known. When you build a personal brand, you’re making a bold statement about who you are and what you stand for. But with visibility comes vulnerability. Hiring a publicist means committing to putting yourself out there—whether it’s for speaking engagements, media features, or social media. And while that visibility leads to opportunities, it also invites opinions and critiques. This fear of judgment can be paralyzing, leading many to avoid the spotlight altogether.
How to overcome it: Recognize that being seen is a necessary step on the path to success. Embrace that vulnerability as a strength, not a weakness. Remember, every successful figure faced rejection and critique at some point. Those moments are part of the growth process.
Self-Doubt and Lack of Confidence
Imposter syndrome is real, and it doesn’t care how successful or talented you actually are. If you’re questioning, “Who am I to speak on this?” or “Do I really have anything valuable to share?”—you’re not alone. Self-doubt can make the idea of working with a publicist feel premature or even unnecessary. But guess what? A publicist’s job is to help you realize your value and share it with the world. They see your potential even when you can’t.
How to overcome it: Remind yourself that the world needs what you have to offer. If you’re struggling to believe that, it’s time to work on that confidence. Trust the process, and let your publicist guide you through the steps of showcasing your expertise. They’ll help you identify and amplify your strengths, building your brand one confident step at a time.
Fear of Investment
Hiring a publicist or branding expert means spending time, energy, and money on yourself. For some, this is a daunting prospect because it feels like a huge commitment to success. They think, “What if it doesn’t pay off?” This mindset comes from a scarcity mentality, a fear of loss rather than a vision of gain. Investing in your brand means betting on your own potential. It’s a leap that requires trust in yourself and belief that you’re worthy of that investment.
How to overcome it: Change your perspective from cost to value. Think about what you stand to gain by stepping up and making an investment in your future. Publicists help you build relationships, land media coverage, and create opportunities that will yield returns for years to come.
Self-Sabotage and Playing Small
Too many people are so used to dimming their light that they can’t imagine standing in their full brilliance. Share on X We see it all the time: experts with life-changing ideas holding back or downplaying their expertise because they don’t want to appear “too much.” This mindset is deeply rooted in self-sabotage and leads to procrastination, inconsistency, and a cycle of playing small.How to overcome it: Acknowledge where you’re holding yourself back. Being aware of self-sabotaging patterns is the first step to breaking them. Publicists are skilled at spotting these patterns, too. By working closely with one, you’ll be held accountable to push past the comfort zone of “playing small” and encouraged to step fully into your role as an expert.
The Solution: Build a Bold Brand and Get Known
To stop running from success, you have to come to terms with the idea that being successful, being known, and being visible aren’t selfish. They’re a service to others! Building a brand and getting known allows you to share your gifts with those who need them most.
Here’s how to start:
- Define Your Message: What do you stand for? What value do you bring to the table? Make it clear and authentic.
- Get Out of the Comfort Zone: Step out from behind your computer and get out there. Take speaking opportunities, pitch yourself to media, network with intention, and let yourself be seen and heard.
- Hire a Team of Experts: If you want to move fast and strategically, don’t try to go it alone. Partner with professionals who will help you polish and project your unique brilliance.
- Embrace Accountability: With a publicist, coach, or branding consultant, you’re not just investing in their expertise; you’re investing in someone who will hold you accountable. They’ll help you stay on track, break down limiting beliefs, and challenge you to reach your full potential.
- Show Up Consistently: Success isn’t a one-off event; it’s a habit. Build a routine of showing up in spaces where your voice needs to be heard. Consistent visibility builds a sustainable brand.
Checklist – How to Find Your Confidence to Manifest Extreme Success by PamPerryPR
