Use the Right Tools: Stop Looking Like an Amateur in Business – be the EXPERT

Listen, positioning is everything. If you want high-paying, high-quality clients, you have to show up like a high-value professional. People judge your business by the tools you use, the systems you have in place, and how well you present your brand. If your tools scream “cheap” or “DIY,” guess what? You’re going to attract bargain hunters, tire kickers, and clients who don’t take you seriously.

You can be the best at what you do, but if your tech and branding make you look like you’re just starting out (even when you’ve been in the game for years), you’re sabotaging your own success. So let’s talk about how to level up and quit playing small.

1. Stop Using Free or Budget Tools That Cheapen Your Brand

There is a huge difference between being resourceful and being reckless. Using free or bottom-barrel tools for your business operations tells your audience that you don’t take your business seriously—or worse, that you don’t know what you’re doing.

For example:

• JotForms for Event Payments? No, ma’am. If you’re collecting money for an event, do it the right way. Use your website or, at the very least, EventBrite—something that instills confidence in your buyers.
• Free Website Platforms? If your website still has a “Powered by Wix” or “Built with Weebly” badge at the bottom, you’re telling your audience you’re not investing in your brand. Get on a professional platform like WordPress or Kajabi.
• Generic Email Domains? If your email is still “[email protected],” stop that today. Get a real domain email ([email protected]). It’s a small investment with a huge impact on credibility.
• DIY CRMs? Managing your leads and clients with a messy spreadsheet instead of using a solid CRM (Customer Relationship Management) system like HubSpot, Active Campaign, or Keap? You’re leaving money on the table and making it harder to scale. LEVEL UP PLEASE! 

2. Position Yourself as an Expert, Not a Newbie

Your tools, systems, and branding should reflect the level you’re playing at—or the level you want to reach. If you’ve been in business for more than five years, you should NOT still be making rookie mistakes like:

• Not having a properly branded website
• Using PayPal “friends and family” for payments (yikes!) or CashApp (OMG!)
• Not having professional graphics or marketing materials
• Trying to do everything yourself instead of outsourcing to real experts

Here’s the thing: High-value clients can smell amateur moves from a mile away. If you want to be taken seriously, you must invest in positioning yourself properly. That means having the right systems, the right tools, and the right strategies in place. Your brand should look polished, professional, and premium—because that’s what attracts clients who are ready to pay premium prices.

3. Get Organized and Get Educated

Success doesn’t come from Googling everything and trying to piece together free advice from random YouTube videos. If you’re serious about scaling your business, invest in real education and mentorship. Find a business coach, enroll in a program, or work with someone who has already built what you’re trying to create.

If you don’t know where to start, join Ready Set Go Speak (readysetgospeak.com)—I will NOT let you be out here looking lost. It’s time to level up, get the right tools, and build a business that looks and feels like the six or seven-figure brand you deserve.

Final Word: Positioning Is Everything

Your business tools and systems tell a story about you before people even work with you. Are you telling the story of a polished, credible expert? Or are you unknowingly sending the message that you’re just figuring things out? Choose wisely. Invest in the right tools, the right team, and the right strategies.

Because let’s be real: Nobody pays top dollar for someone who looks like they’re still in hustle mode. Step into your next level and own your worth. Your future six or seven-figure self will thank you!