Using Email Marketing Campaigns to Achieve Objectives

In our Branding Superstar University Teleclass, we have the “CNN of  Gospel News” as our special guest. Veda Brown, President/CEO of Black Gospel Promo gave advice and tips on how to use email marketing (or eblasts) to brand your book, business, music or  ministry.

veda brown black gospel promo

Here is a bit of a summary of our teleclass with Veda Brown (pictured left):

Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.


Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.


Just suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads “Feel free to forward this message to a friend” is nowhere close to viral marketing at its best.


On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite successfully.


The bottom line is that your message must be perceived as having value. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun.

Personality tests, fitness quizzes, or compatibility questionnaires are all things that have been passed on by many people many times. Why? Because they are entertaining and entertainment has value.

A multimedia experience is always going to achieve some pass-along. Someone is always touting the benefits. It is a bit more of a time and money investment but the messages have a great appeal and rich media has the advantage of being new. The tech factor alone is often enough for the message to be perceived as valuable. (Note use Aweber to send out your emails)

Veda Brown and Bryan Wilson, Gospel Artist

veda brown email-marketing

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  • Sheila LyonHall says:

    Pam …

    My guess is – you know full well how Moses felt about the Children of Israel after GOD used him to liberate them from the Egypt. For years, he was caught in an exhausting cycle of having to teach the same lessons over and over because his “1 Million-plus” followers were still tethered to the slave mentality of their past.

    The mantra you’ve been touting – “Those who show up GO UP!” – may still not be part of our active lexicon. But if you continue to be patient with us, we will eventually make you proud! (And Ourselves as well!)

    You are gently holding us Accountable and exercising the Patience of Job in the process. You’ve been blessed with the ability to be the “Wind” beneath the wings of a host of folk in the Household of Faith who want to “launch like Superstars” and fulfill the purpose for which GOD will surely hold us accountable.

    Thank you, Pam, for the REPLAY of your conversation with Veda Brown. It was insightful, enlightening and encouraging. Veda is a jewel!


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