I had a talk with a PR colleague the other day, and they actually said, “I don’t think they’ll need PR folks in the future anymore with the AI world we live in.”
GASP!
I nearly choked on my chai tea.
Let me set the record straight for anyone else sipping the same AI Kool-Aid.
Public relations isn’t just about writing a press release or booking a podcast. It’s about strategy, storytelling, relationships, and reputation. You don’t just “AI” your way onto CNN, Forbes, or the TODAY Show.
And guess what? PamPerryPR has always been ahead of the curve.
While some folks are now waking up to link building and SEO, we’ve been doing that plus building personal brands, shaping narratives, and pitching the media with precision for decades.
AI can’t replace authentic storytelling, nuanced messaging, or human connection. Period.
Here’s what a publicist actually does—daily and successfully—in this new digital age:
💼 We Prospect & Vet Media Lists That Convert
We don’t buy random media databases. We curate and research tailored lists of journalists, podcasters, producers, and gatekeepers who align with your message. We’re not blasting—we’re targeting.
✍🏾 We Write Custom Pitches That Hit
AI can write generic text. But we craft compelling narratives that resonate with human editors. We write in a way that makes inboxes pop and journalists pay attention. Every pitch is personalized, strategic, and anchored in relevance.
🔗 We Do Real Link Building
Link building isn’t about spammy backlinks—it’s about strategic visibility. We formulate article ideas, pitch guest posts, and get you placed on high-authority third-party sites that drive both traffic and trust.
🧠 We Research Media Trends, Not Just Keywords
We’re always plugged in. We study what’s trending, who’s writing what, what stories are sticking—and how to position YOU as the expert in that conversation. Google trends are cool. But relationships and timing? That’s PR gold.
🔥 We Craft Stories, Not Just Content
AI generates text. Publicists create stories. We shape your expertise into headline-ready angles, juicy soundbites, and powerful narratives that move audiences and attract opportunities.
💬 We Communicate & Report Real Results
We talk to our clients. We share wins, track KPIs, provide placement reports, and pivot strategies if needed.
PR is a partnership, not a plug-and-play.
So while AI can mimic your writing style, it can’t build your brand.
While SEO can get you on page one, it can’t get you in Essence, Black Enterprise, or on SiriusXM.
That’s what we do.
We make sure you’re not just seen—we make sure you’re sought after.
We don’t hope for exposure—we engineer it.
So if you’re still unsure about what a publicist does, let me tell you this:
PR is not optional. Visibility is not optional. Credibility is not optional.
And if you want to win in this noisy, AI-flooded world…
You need a human strategy.
You need a visibility coach.
You need a publicist who gets it.
Let’s get you out there and known.
👉🏾 PamPerryPR.com/prsuccess