Synergy Energy. Cooperation is better than competition! I say that over and over again. There is room for everyone at the table. Run your lane and you’ll win YOUR race. Authors must work together – and promote the literary industry together. Books are big business. Information is knowledge!
Having the most success and charting the top of the bestseller list is the ultimate goal of every author’s book marketing efforts. Although you may not be able to see it clearly, helping your fellow authors can play a key role in your own success. Taking the initiative to help a fellow author is not just about good karma, but it’s also considered a good business practice.
THERE IS NO COMPETITION
Keep in mind that other authors are not your competition any more than one of the books you’ve written is a “competitor” to another one of your books. In fact, books that are similar in genre have a tendency of selling each other. Some consumers will buy them all together, while others will buy them one at a time. The best part – this can actually end up helping you increase your book sales due to the “customers-also-bought” feature that’s available on many book-buying websites. So take the high road and support your fellow authors in their book marketing efforts; here are a few tips to show you how:
Write honest book reviews
Reviewing the book of a fellow author after you have read it is great way to help them achieve their book marketing goals. Amazon and Goodreads are two websites that millions of readers browse to get reviews. Offering your feedback on one of these platforms will give the author’s book some great publicity which in turn will encourage others to read the book as well.
Use the power of social media
One of the most popular ways to support other authors is by making your voice heard through social media. If your book marketing efforts have afforded you a hefty following, then pay it forward. Use social media as a megaphone to help other authors achieve the same success.
There’s a host of stuff you can do:
• Share their blog posts (include a link to their blogs) on your Facebook page.
• Follow them on Twitter and befriend them on Facebook
• Like their Amazon sales page
• Retweet their Twitter posts
• “Favorite” their Twitter updates on new releases and/or sales
• Join their book promotion parties – also invite your friends to join
Your friends and followers will see your activity and might become eager to learn more about the author and/or their book. More importantly, the new perception of their popularity (higher numbers of “likes” and “followers”) will beget more likes and followers.
Network through Your Blog
Another way you can help other authors with their book marketing is through blog interaction. Read the blogs of authors with whom you share a similar following, and share what you’ve read with your audience of readers. Also be sure to leave comments on their blog posts as this always has a way of encouraging the interest of others. In addition, here are some things you can do on your own blog.
• Create a list of “affiliate authors’ blogs and place them on your blog’s sidebar
• Create blog content that references the posts of other authors (include link of original
• Invite authors to guest post
• Interview other authors and share the video or script on your blog
Supporting your fellow authors‘ in their book marketing efforts can go a long way. And there are many ways to show your support that also have the potential to benefit you in the process. You never know-an author you’ve helped may write a book that hits the top of the bestseller list, and they might just decide to return the favor!
Tanisha Williams is the author of two non-profit e-books “501c3 In 12-Steps” and “Simple Internal Controls That Protect Your Assets”. Her desire for more interaction with readers was the key inspiration behind the development of her latest business venture ChatEbooks (https://www.chatebooks.com/). ChatEbooks, launched in October 2014, harnesses the strengths of social media in order to help authors and their readers engage and connect within the context of the selling/reading experience.
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