Find your “book hook.” Get some SWAGGER! Do your social media swag and build a list of raving fans online before the book is even published. That’s how you become a best-seller.
photo credit: Michael Hyatt
As an author, you want to get your message “out there!”
But what do you want to say?
Are you an expert? An evangelist? A life coach?
Do you want to position yourself as a “brain” or a “creative” – or do you have endorsements that will speak volumes for you?
Whoever endorses your book will “pin point” how you will be perceived/branded in the market. An endorsement from the right person can yield tons of media interviews and make you sales. It’s an art of knowing how to get them and make them work for you.
Make sure your message that you communicate makes the media say “wow” and not yawn.