Where to Promote Your Book - Pam Perry PR

Where to Promote Your Book

“Never be concerned about the price until you know the value.”  Pam Perry

Many authors receive thousands of dollars worth of free publicity by publishing articles and excerpts from their book in other publications. Writing your book is only one step in the process of establishing yourself as an expert in your field.

Once your book is written, make a plan to promote it using the following venues, and begin formatting your writing to fit in the appropriate publication.

1. Books that relate to your subject can include quotes from your book as a reference. Keep an eye out for other authors writing books who will surely need reference material for their own writing. Also,books that include stories from multiple authors can be a great marketing tool to promote you as a writer as well as promoting your book.

2. Seminar handouts that you use when you are giving a presentation can be an excellent way to keep your name and your book in front of the reader. Provide the audience with interesting materials written by you to take home and read.

3. Trade publications will print articles relating to your book that are relevant to the specific industry. Research to find out which publications and journals will fit your topic best and submit your articles to the appropriate departments for considerations.

4. Magazines can provide mass exposure to a targeted audience for your book. Call the advertising department and ask for a copy of their editorial calendar. This free resource will allow you to see where your topic fits into their schedule. Once you see where your story fits, email or write the editor of that section to present your story idea. This must be done several months in advance to make sure there is plenty of time to include your story.

5. Local and national newspapers are always looking for story ideas. Tie your book in to current events or trends to make it newsworthy. Try to stay off the Book page, and try to get your book featured in the sections that are more widely read.

6. Community newspapers and journals usually come out on a weekly and monthly schedule, so an article reprint has the opportunity to be highly read. Make a list of all the smaller community newspapers within a 50 mile radius of your city. Submit your article to all potential sources.

7. Newsletters that are related to your book topic provide a reader base interested in learning more and will eagerly read your article. Find out what newsletters are mailed out to specific subscribers,as well as online newsletters that may consider reprinting your article or excerpt.

8. E-zines are growing in popularity online. Try to get your article reprinted in as many e-zines as possible. The more people who read your article, the more possible book sales you will make.

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9. Your own website & blog is a necessary location to place articles for publishers of e-zines, newsletters, magazines, and newspapers to retrieve. Your own readers will enjoy learning more about your book topic and will visit your website more often if you add valuable information for them to read.

10. Other websites & blogs that allow you to post your articles and excerpts.

Leave a Reply 7 comments

Delisha Easley - July 18, 2012 Reply

These are great tips PAM!! I know they work and thanks so much for being a great mentor;-) #swagon

Renee Wiggins - July 18, 2012 Reply

Thanks Pam, As always great information.

Troy Johnson - July 18, 2012 Reply

Hi Pam, very good common sense advice. I’m very willing publish articles written by authors (especially of non-fiction books). This result not only in content for my website ( it results in a ton of free promotion for the author and their book.

Kisha Emanuel-Durrell - July 18, 2012 Reply

Great information

Pam Perry - July 19, 2012 Reply

Thanks Troy and Kisha for your feedback!

Yes, It’s about letting the right folks know you exist. Getting attention is the hardest thing. Having a list to stay organized helps!

Pam Perry - July 19, 2012 Reply

Delisha and Renee, what can you add to this…….

Be Truly Faithful - November 2, 2015 Reply

This is very helpful and most would have charged for it. Thank you so much for this valuable information! ~ OEV of BeTrulyFaithful

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