While it’s undoubtedly a huge step, writing your book is only one step in the process of establishing yourself as an expert in your field. Once your book is written, make a plan to promote it using the following book promotion venues, and begin formatting your writing to fit in the appropriate publication.
Book Promotion Venues
The best way to promote your book is to take a multi-faceted approach. It might only take a single venue to launch you into the book sales you hope for, but promoting your book to many venues gives you the best overall odds.
For a truly comprehensive book promotion strategy, be sure to incorporate these 10 venues into your plan.
Books relating to your subject
Books that relate to your subject can include quotes from your book as a reference. Keep an eye out for other authors writing books that will surely need reference material for their own writing. Also, books that include stories from multiple authors can be a great marketing tool to promote you as a writer and promote your book.
Seminar handouts that you use when giving a presentation can be an excellent way to keep your name and book in front of the reader. Provide the audience with exciting materials written by you to take home and read.
Relevant trade publications
Trade publications will print articles relating to your book that are relevant to the specific industry. Research to find out which publications and journals will fit your topic best and submit your articles to the appropriate departments for considerations.
(Get even more book promotion tips in this post: 5 Ways to Get Publicity Without Hiring a Publicist)
Magazines can provide mass exposure to a targeted audience for your book. Call the advertising department and ask for a copy of their editorial calendar. This free resource will allow you to see where your topic fits into their schedule. Once you see where your story works, email or write the editor of that section to present your story idea. This must be done several months in advance to make sure there is plenty of time to include your story.
Local and national newspapers
Local and national newspapers are always looking for story ideas which makes them another excellent book promotion venue. Tie your book into current events or trends to make it newsworthy. Try to stay off the Book page and try to get your book featured in the more widely read sections.
Community newspapers and journals
Community newspapers and journals usually come out on a weekly and monthly schedule, so an article reprint has the opportunity to be highly read. Make a list of all the smaller community newspapers within a 50-mile radius of your city. Submit your article to all potential sources.
Newsletters related to your book topic provide a reader base interested in learning more and eagerly read your article. Find out what newsletters are mailed out to specific subscribers, as well as online newsletters that may consider reprinting your article or excerpt.
Ezines are growing in popularity online. Try to get your article reprinted in as many ezines as possible. The more people who read your article, the more possible book sales you will make. (See my ezine articles here)
Your own website and blog
Don’t forget about your own website and blog! This is a necessary location to place articles for publishers of e-zines, newsletters, magazines, and newspapers to retrieve. Your readers will enjoy learning more about your book topic and will visit your website more often if you add valuable information for them to read.
Guest posts on websites and blogs
Other websites and blogs that allow you to post your articles and excerpts for their visitors are an excellent resource for spreading the message of your book.
Book Your Private Book Promotion Guidance Session
Inspirational authors who are stuck on their path forward: I am here to help you find your next steps. Click here to book a one-on-one session where I will go over anything you want to discuss, give you a “prescription” of the next steps to take and make it very clear how to take those steps.
Did you learn a lot about book promotion in this post?
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This article was originally written in 2012 but has been updated in 2021.