Episode 17: Your PR Dreams Can Come True … Here’s Proof!

If your big dream is to be featured on Oprah, but you haven’t even been mentioned in your local newspaper, then this episode is for you! Come be inspired by my clients’ continued success.

You have big dreams about going big time, and you may be asking yourself the BIG question: Where do I start? I have the answer to that question, plus a lot more…

For 30 years, I’ve been a premier publicist and brand strategist. I show seasoned speakers and coaches effective ways to build their brand, shine online, and get media attention.

I love my clients – who’ve included bestselling authors and icons in the gospel industry – and I love being a part of the gifts they bring to the world. Crafting a winning publicity strategy and finding the right media to match your message is MY gift. 😊

So, walk with me along my Pinterest Wall of Fame while I share the stories of clients whose PR dreams have come true – from ribbon cutting ceremonies to features in Ebony and The Washington Post to repeat spots on CNN. And remember: I can help make your dreams come true, too!

“A publicist is always thinking of ways to pitch your story. We’re not ‘spin doctors’ … we’re finding angles and hooks that will interest the media.” – Pam Perry

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Highlights From This Episode:

  • How Michael Wynn got featured on ABC, NBC, CBS, and Fox websites
  • Why Nicole Roberts Jones can be seen by millions of readers online
  • The 2-pronged approach Dexter B. Jenkins uses to connect with a wider audience
  • Why Judge Leonia Lloyd’s memoir was so easy to pitch to the media
  • How to leverage your appearance on a magazine cover
  • What your media shine means to contacts, leads, and clients
  • How my Ready Set Go, Speak! program can help you build your brand
  • Who to tell when you win an award or start your next big thing
  • How I feel about the term “spin doctor”
  • Why a list of media contacts is not enough (even if it’s pages long!)
  • Why your publicist is holding you back (it’s a good thing, I promise)
  • Can you count on PR websites to get the word out?
  • How many places to pitch to AND how many times you should follow-up
  • 2 things to look at when choosing podcasts to pitch to
  • 3 things you must do after you’ve been featured or interviewed
  • How the right foreword/endorsement will help promote your book


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Thank you for joining me on this episode of the Get Out There and Get Known podcast! If you enjoyed this episode, please leave a 5 star rating and review on Apple Podcast (formerly iTunes) to help me reach even more people.