Category Archives for "Inspiration and Motivation"

The Dream is FREE; but Hustle Sold Separately #4thofjuly reflection

You want a best seller. Well, it can happen. If you have hustle and heart!  But what’s stopping you? Oh, that four-lettered word: FEAR. Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced […]

7 Steps to Success for First-Time Authors

Even if your best friend owns a top publishingcompany, giving you an immediate “in,” this does notguarantee publishing success. ➡ First, you have to write a quality book that has aclear target audience. And your book must answer acommon problem or need that audience shares. Then youhave to develop a marketing plan, and stick to […]

Creating a Brand Starts with Your Story

The Art of Storytelling Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. […]

Crush It: You Are Your Brand, Own Up to Your Story

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but […]

How a Book Will Set Your Brand Apart and Bring You More Business [Webinar]

Are you ready to finally write that book you’ve been thinking about? For many speakers, coaches, entrepreneurs and service providers, a book is the ideal marketing tool. It not only perfectly positions you as the expert you are, but it also allows you to reach a much wider audience than you likely could on your […]

Four Publishing Options Worth Exploring Today

Too many options to publish a book these days! Which one is the right one for you? For many people, writing the book was the easy part. Whether you have a body of work ready to repurpose (such as a blog you’ve maintained for several years) or a ghostwriter, or you just really like to […]

Pros and Cons of a Traditional Publishing House, Self-publishing, POD Publisher and using Hybrid Publisher

So many authors ask me all the time, “Should I self-publish?”  My answer is typically, “YES!”  Now, unless you have a ready-made audience anticipating your book (platform), a great agent and real connections in the book industry – you can go the traditional route. But really, first look at your goals for publishing a book.  […]