Life is about balance. I heard Oprah Winfrey say, “You can have everything you want in life – just not all at the same time.” So true. My life is a full circle of events – from my fabulous career to my fabulous life and ebb and flows in between. But my mission remains […]
Continue readingPR 2.0 AND PLATFORM Building is what you need to sell books. So you were inspired to write and nudged to publish and now you are holding your dream in your hands: your book. It was a hard, tedious process – but you did it. It’s so exhilarating. Until you announce it to the world […]
Continue reading
Your website is your face to the world. It’s your store. And no matter how many Facebook fans or Twitter followers you have, those social media sites will NEVER replace what your website can do for you as an author. Social Media channels can broadcast your message, brand you, and be the way media “discovers” […]
Continue reading
In working with hundreds of Christian authors over the last 17 years, I’ve seen a lot of the changes in the marketing and promotions of books. There was a time when authors relied only on publicity to get sales. Imagine that. Today, the current marketing tool every author must have is a website. Here […]
Continue reading
Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner). Time to CRUSH IT …. hear these speakers: Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), […]
Continue reading
Ready to reinvent, reset and REbrand? The beginning of a new year is a great time to write a new narrative. Create a new story. Change things up a bit and be mindful of the goals and dreams you want to reach. It requires staying on your “Ps and Qs “all year. Definition of p’s […]
Continue reading
As a PR coach and publicist with over 20 years in the industry I’ve seen and done it all. I’ve worked with many different types of clients, I’ve managed many different types of campaigns, I’ve built relationships with numerous people in the media, and there has not been a media that I have not had […]
Continue reading
Last week in Part 2 of this series, I went over the 4-part Continual Marketing formula and left off explaining the last part, which is to be branded. Today, I’m going to continue focusing on the branding part of the formula by discussing how social media plays a part in it all, and how the […]
Continue reading
In Part 1 of this training series, I went over the foundational steps to the marketing strategy that works 100% of the time. Before I continue with explaining part 2 of this strategy today, I want to first say THANK YOU! The response that I received from people after publishing the first part of this […]
Continue reading
Over the last 7 days or so, I ‘ve been reviewing all of the responses to a few questions that people on my VIP Contact List had answered in a form they filled out called the “Tell Pam” form. The main question was centered around getting to know what their biggest marketing challenge was. What […]
Continue reading