Those Golden Days of Publishing are Gone! In the golden days, an author would secure a book deal through an agent, publish the book, go on tour escorted by the publicist or media escort – and if they scored enough publicity, they’d become a “best selling” author. Or at the very least, the author’s book […]
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Get newsworthy info into the hands of the media. Make a habit of sending out releases on a regular basis about your events, special speakers, or anything impacting the community at large. Use a media directory or “Google” on the web to find names and contact information. Or hire a PR pro or coach with […]
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Here are the rest of the tips and ideas on how to make money and brand like a superstar online: 65. Join a slideshare.com and scribd.com 66. Create public folders on googledocs.com 67. Write your own Ezine and trade sending it out with others who do ezines too, 68. Create your own ConnectPlatform.com group about […]
Continue readingThe news release is your only chance to make a good first impression. Sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket or recycle bin. To make sure yours isn’t one of them, avoid these seven deadly sins: 1. Providing insufficient or wrong information. Particularly telephone numbers. Releases must be complete, accurate […]
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Good Press = Good Business I am always surprised by what people think public relations services cost. When I ask them what are their goals, they’ll say to sell 10,000 copies. When I ask, “what’s your budget?” they’ll say they really don’t have one – but maybe $500 to $1,000. For a campaign that sell […]
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Marketing is not hard but it is strategy. You must know how to do all the steps, in sequence, and have good timing. For a book to sell – it has to have a digital component – sold digitally and marketed digitally. And if you have video, like our client Dr. Cindy Trimm had, you […]
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Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a […]
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Today, you will see that a lot of people are blogging. There are millions of blogs out there. And tons of abandoned blogs too! (Will write another blog post on THAT!) But anyway, some people write blogs that concentrate on their personal life and experiences, others write blogs to market and promote stuff. Some blog […]
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