If you’re not using video to share your expertise online, then you’re missing out on countless opportunities to reach your ideal clients, grow your business, stretch your marketing budget, and make more money.
And hey, if you’re a woman who doesn’t feel confident in front of a camera, you’re not alone… and that can change!
My guest is video communications strategist Lenzy Ruffin, who is overflowing with practical tips, bright ideas, and real-life stories about creating videos that will transform your business – and if you’re a Black woman business owner, he specializes in simplifying video for YOU, so your brilliance will shine online.
Whether you’re eager to make videos or skeptical about their impact, listen in to this week’s episode to hear: a true story about video’s instant money-making magic, how you’re hurting your business by not doing video, proven tips on video length and content, where you should post your videos, gold-star questions to focus your business vision and marketing strategy, why LinkedIn is better than Facebook (for now)… and more!
“Marketing these days is about putting yourself inside people’s smartphones, and you do that with short videos that deliver value.” – Lenzy Ruffin
Highlights From This Episode:
- True Story! Necessity is the mother of career reinvention (and expansion!)
- A special message for folks who are failing in their business
- True Story! A bright idea that became a brilliant business builder #happyaccident
- How long (or short) should your videos be? Here’s a tip…
- Why it’s a challenge to get women in front of the camera
- Not doing video is hurting your business, and here’s how…
- Answer this question before you shoot any video
- The only two things that motivate people to buy
- How to get your customers saying, “Wow, you’re in my head!”
- How much info you should pack into your videos (hint: it ain’t much)
- Lenzy Ruffin’s #1 goal for all of his clients
- How Lenzy will help you craft an effective video campaign, even during COVID
- What you’ll need to DIY for control and flexibility
- Should you post on LinkedIn or YouTube or…? The answer is a question!
- The difference between viewers on LinkedIn, Facebook, and Instagram
- Why you really should be doing more on LinkedIn
Resources:
- Pam Perry’s Ready Set Go Speak! program
- Lenzy Ruffin
- Lenzy Ruffin on LinkedIn
- Lenzy Ruffin’s Black Women’s Video Empowerment Academy
- Lenzy Ruffin’s Park Road Studios
- Issa Rae
- Issa Rae’s video series The Misadventures of Awkward Black Girl
- LinkedIn Learning
- Digital Video For Dummies, 4th Edition (2006)
- YouTube Channels For Dummies, 2nd Edition (2020)
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