If you think branding is all about logos and only for Fortune 500 companies, then you need to listen in on my chat with award-winning entrepreneur and author, Tarsha Hearns (formerly Tarsha Polk) – aka The Marketing Lady – because your future success may depend on it.
Whether you are trying to build a bigger business, looking at colleges or scholarships, or aiming for a better job, your personal brand helps you stand out from the crowd by showcasing what makes you unique: your mission or purpose; your skills, talents, and gifts; your personality and passion – your best authentic self and all that you bring to the world.
So, listen in and learn from Tarsha’s 20+ years of experience in marketing, sales training, and entrepreneurship, including: why you need to build a personal brand, 5 questions to uncover your life’s purpose, the one question that can help you stand out from the crowd, 3 questions to jumpstart your networking strategy, and how credibility, consistency, and storytelling lead to business profits and job promotions … and more!“People are buying into you first, before they’re buying into your service or your product.” – Tarsha Hearns
Highlights From This Episode:
- What is a personal brand?
- Uncover your purpose through these 5 questions
- What people are attracted to (and it ain’t your company logo)
- Do you need to build a personal brand?
- How do you stand out from the crowd? Ask yourself this question…
- Pro tips for naming for your brand
- 2 brand names that became everyday words – can you guess what they are?
- Why networking is vital + how some folks get it wrong
- 3 questions to jumpstart your networking strategy
- Level up! Are you doing this with your brand colors?
- True Story! Branding so good that a 3-year-old recognizes it
- Why consistency is key to a strong(er) brand
- How storytelling builds a better brand
- Here are 6 ways to market online – how many are you doing?
- How building credibility fits into building a brand
- All the single ladies! Here’s a message just for you…
Resources:
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