Episode 123: Insider Tips on PR and Media Relations from Sherry Kolade

In this episode Sherry shared her insights into her journalism background and her transition into writing about PR topics. We delved into Sherry's perspective on the importance of building relationships, understanding one's brand, and confidently pitching to the media.

Sherry highlighted the daily deadlines she faces at PR Daily and emphasized the need for publicists to provide ample lead time when pitching stories. She shared some interesting stories she has covered, including a PR disaster involving a product recall and the impact of media coverage on individuals' careers.

We delved into the significance of joining professional associations, such as the Black Door Society and NABJ, for networking and career opportunities. Sherry also provided tips for aspiring business owners on navigating the PR landscape and building a loyal following.

Highlights From This Episode:

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