There is so much noise online. You want to stand out. You need to build your brand identity and increase your brand equity online. You don’t want to be faceless “mystery man.” Your goal is to build visibility and recognition.
What’s the simplest, quickest way to across the internet? Do this one thing: get a GRAVATAR!
This will help you leave your digital footprint across the internet with an image – for FREE. It will help you stand out and get noticed in a noisy world.
A Gravatar (which means Global Recognized Avatar) is an image that will follow you from site to site every time you leave a comment on someone’s blog post. It also gives instant brand recognition and the ability to link to your website and other personal information. BACKLINKS BABY!
What should your Gravatar be? To brand yourself, I’d suggest use your profile picture you use on all your other social media channels. Don’t use a logo. People want to connect with you – not a logo and not a book cover!
Show some teeth. Smile. Look me in the eyes. People are more likely to want to find out more about you if you look friendly. It is called “social networking,” right? People like to network with people – not logos.
Here’s an example of why we want to do a Gravatar:
Notice the first comment does not have a “Gravatar” image but the second one does. The second Gravatar I personally recognized because, the commenter, Regina Baker, uses that same picture for her Facebook and Twitter. It’s like I know her, even though we have never met in person. I know her BRAND online. I feel a connection to her.
The first one just takes a little more work. I have to click a link to see who they are – and most times people “skip over” the faceless comments all together.
You don’t want that to happen. If you took the time to leave a comment, let your FACE be known.
To get a your own Gravatar, go here
It’s simple, it’s easy, it’s free. Now, after you do that, leave a comment. I want to SEE your face in the place!
Now, this is a small thing to build your brand – but something very basic that you don’t want to skip doing.
It’s the little foxes that spoil the vine. Success lies in the attention to details.
Your brand is too important to remain a “mystery” comment on high traffic blogs.
What one simple thing have you done that has really helped build YOUR brand online?