Let’s talk about how to turn your speaking engagements into goldmines before you even step onto the stage. As seasoned speakers, we all know that getting paid for the event is just the tip of the iceberg. Let’s dive into 10 savvy strategies to maximize your earnings from the moment your speech is a go!
- Early Bird Catches the Worm: Announce an early bird discount when you reveal your speaking engagement. This works wonders, especially for events with limited seating. Not only does it create urgency, but it also boosts your ticket sales early on.
- Affiliate Commissions Are Your Friend: Share apps and tools you love and use. This way, you’re not just enhancing your audience’s expertise, but also earning a neat commission for every sale made through your referral.
- Recordings Equal Revenue: If your talk is recorded, why not monetize it? Offer it as part of an online course or exclusive membership group. This is a fantastic way to continue engaging your audience and generate ongoing income.
- Experience Tickets for the Win: Offer VIP packages! Think special seating, breakout sessions, or even exclusive networking opportunities. These premium experiences can significantly boost your earnings.
- Meal Tickets – Delicious and Profitable: If your event includes meals, consider selling meal tickets. It’s a win-win: the organizers get a clear headcount, and you add another revenue stream.
- Monetize Your Expertise: If you’re in a field that values professional headshots, why not offer to take them for attendees? This adds value to your presence and puts extra cash in your pocket.
- Seek Sponsorships: Collaborate with brands that align with your message and audience. Sponsorships can cover your costs and add a nice bonus to your earnings. (see below the one’s we love!)
- Education Pays: Create courses or workshops offering Continuing Education Credits (CEUs) or Professional Development Units (PDUs). It’s a great way to attract professionals and add educational value to your offerings.
- Merchandise Magic: Sell books, audio/video products, or even branded merchandise like t-shirts and journals. The key? Ensure they’re relevant and augment your presentation.
- Online Courses for Ongoing Engagement: If you’re a coach, tie in an online course with your speech content. This not only extends the learning experience but also opens up new revenue channels through group or individual coaching sessions.
So, there you have it – 10 strategies to make your next speaking event not just impactful, but also profitable. I’m curious, which of these tactics have you tried? How have they worked out for you?
Let’s keep the conversation going and turn our speaking engagements into rewarding experiences, both professionally and financially!
