Don’t be a Lone Ranger – it’s not worth it. I understand the challenges speakers face in scaling their business. It’s tough trying to juggle everything on your own, but thankfully, with the right automation systems in place, you can streamline your processes, expand your reach, and ultimately, grow your business.
I shared a ton of resources with our #SpeakSellShine cohort (get on the waitlist for next year) BUT
Here are four key areas where automation can make a significant difference:
- Paid Traffic: Leveraging paid traffic through platforms like Google Ads or Facebook Ads can significantly boost your visibility. But to make the most of this, automate your ad campaigns. Use tools that allow you to set parameters for your target audience, budget, and goals. Automation here means your ads are always optimized, running at the best times, and reaching the right people without constant manual adjustments.
- Email Funnel – Using Keap: Email marketing is crucial for building relationships with your audience. With a tool like Keap, you can automate your email funnel, ensuring consistent communication with your audience. From welcome emails to regular newsletters and follow-up sequences, automation ensures timely and personalized communication without the need for daily input. This not only saves time but also nurtures leads effectively.
- Publicity/Media Coverage: Gaining media coverage is a key element in scaling your speaking business. Automating this aspect involves setting up alerts for relevant topics, using tools to schedule and publish press releases, and even automating your outreach to journalists and media outlets. This ensures you’re always in the loop and can quickly respond to opportunities without constantly monitoring the media landscape.
- Calendar Management: As a speaker, your time is precious. Automating your calendar management can be a game-changer. Use tools that allow potential clients and event organizers to book appointments or speaking slots based on your availability. This not only minimizes the back-and-forth of scheduling but also ensures you’re maximizing your time efficiently. (Keap has a calendar system built in!)
Remember, automation is about working smarter, not harder. By implementing these systems, you can focus more on delivering impactful speeches and less on the administrative tasks that can bog down your growth. Keep exploring and integrating automation into different aspects of your business, and watch as it scales to new heights.
